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Earth Fare: Targeting Stores Across the Country

Earth Fare: Targeting Stores Across the Country

by Caitlin Campbell | Apr 14, 2017 | Billboard Advertising, Daily Updates, Event Marketing, Featured, Lifestyle media, Mobile Billboards, Traditional Media, Transit Shelters

Trying to target several store openings across multiple markets around the country can prove to be difficult and quite time consuming for some advertisers. That’s why Earth Fare and their agency turned to EMC for an OOH solution that could find the best...
How to support your event with sponsorship strategies & exhibitor marketing tactics

How to support your event with sponsorship strategies & exhibitor marketing tactics

by Maryann Ingham | Apr 13, 2017 | Featured, News, OOH Media, Trade Show Marketing

A trade show is both a sales and marketing event for the exhibitor. With over 1.9 million exhibitors at events every year (2015 CEIR Exhibition Industry Census), exhibitors now more than ever are competing for attendees’ attention. But how can event organizers, both...
Summer is Coming: Use Experiential to Connect with Your Customer

Summer is Coming: Use Experiential to Connect with Your Customer

by Rebecca Gamsby | Mar 17, 2017 | Experiential Marketing, Featured, OOH Media

Summer is a time when you’re sure to see people outside, looking for things to do and open to fun marketing initiatives.  Experiential marketing is the smartest way to reach your target audience during the summer to create positive lasting impressions, promote new...
Chicago | A Day in the Life of a Convention Attendee

Chicago | A Day in the Life of a Convention Attendee

by Tom Japhe | Mar 16, 2017 | Featured, OOH Media, Trade Show Marketing

Outside the convention center is where the continuation of business gets done in a relaxed and receptive environment and away from the din and white noise of the convention center. In Chicago attendees are on the go from the moment they arrive by air, whether it is...
Sprint: Reaching Super Bowl fans in Houston with Experiential Marketing

Sprint: Reaching Super Bowl fans in Houston with Experiential Marketing

by Matthew Noll | Mar 6, 2017 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Segway Advertising

Every February football fans, and advertising people join in anticipation of one of the biggest advertising events of the year – the Superbowl.  We’ve all heard the huge numbers that get thrown around— $5 million dollars for a :30 second television spot (and...
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