by Song Heo | Mar 20, 2020 | Featured, Trade Show Marketing
A colleague of mine mentioned on a call the other day that he has never seen the word “unprecedented” used in so many emails before. To call the current situation with COVID-19 and how it is affecting this Spring’s schedule of meetings unprecedented is...
by Song Heo | Oct 10, 2019 | Featured, OOH Media
Trade show marketing is a valuable strategy for helping brands and advertisers attain key business goals and metrics. It presents an opportunity to deliver campaigns that will increase brand awareness and visibility, generate sales and leads, showcase new products and...
by Song Heo | Jun 12, 2019 | Featured, Trade Show Marketing
Primary trade shows present an excellent opportunity to increase visibility and connect with your audiences. However, if your trade show strategy stops with the biggest shows in your industry, you may be missing out on an untapped marketing opportunity: second-tier...
by Song Heo | Nov 29, 2018 | Featured, Trade Show Marketing
Trade show marketing is an effective strategy for many industries. Whether its brand awareness or a product launch, it allows you to get your message in front of the right audience at the right time when all your key targets are in the same place. There are some...
