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Out of Home 101: Back to school this Fall with billboards

by Matthew Noll | Sep 22, 2011 | Billboard Advertising, Daily Updates, Featured, Traditional Media

Summer’s finally over and all over the country students are heading back to school. According to the OAAA “Almost 20 million of those students will be heading to the nation’s 4,409 colleges and universities in the fall — over 5 million more than 20...
Billboards do double duty to sell “weird” pizza & help kids in need

Billboards do double duty to sell “weird” pizza & help kids in need

by Matthew Noll | Jul 15, 2011 | Billboard Advertising, Daily Updates, Featured, Traditional Media

Want to engage local consumers in a fun and exciting way, get some great branding & PR buzz, and give something back to the local communities at the same time? That’s just what Stevi B’s did with their recent billboard campaign in the Atlanta area. We...
Using billboard advertising to Tweet about Greek yogurt.

Using billboard advertising to Tweet about Greek yogurt.

by Matthew Noll | Feb 3, 2011 | Billboard Advertising, Daily Updates, Featured, Traditional Media

At EMC we’re really excited to be part of the launch of an extensive new out of home advertising campaign by the popular greek yogurt – Chobani. Billboard advertising is a major component in their new nationwide campaign, and the outdoor portion covers...
Costa Rica uses OOH and cold weather to promote tourism.

Costa Rica uses OOH and cold weather to promote tourism.

by Matthew Noll | Dec 29, 2010 | Billboard Advertising, Daily Updates, Featured, Traditional Media

When the Costa Rica Tourism Board wanted to reach a number of key US markets with some spectacular out of home spaces, they turned to EMC for our in-depth National market knowledge and management of all the campaign details. From market / media research, to proposals,...

Subway still has a strong appetite for out of home!

by Matthew Noll | Sep 8, 2010 | Billboard Advertising, Daily Updates, Featured, Traditional Media, Truckside Advertising

What started off four years ago as a relatively modest poster campaign in one city has blossomed into a key component of Subway’s integrated regional marketing across the Southeast. Subway has remained strongly committed to the power of outdoor advertising as...
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