What Does Experiential Look Like When Everyone is Online and at Home?

by Jerry Buckley | Mar 26, 2020 | Experiential Marketing, Featured

As experiential marketers, we are used to creating contingency plans for when we need to pivot and change course from our most-desired activation game plan. These days, COVID-19 forces us into the ultimate contingency plan ask: How do we conduct our experiential when...

How Trade Show Marketers Can Navigate COVID-19 and Other Crises

by Song Heo | Mar 20, 2020 | Featured, Trade Show Marketing

A colleague of mine mentioned on a call the other day that he has never seen the word “unprecedented” used in so many emails before. To call the current situation with COVID-19 and how it is affecting this Spring’s schedule of meetings unprecedented is...

Reaching Sports Fans with Experiential Marketing

by Ian Williams | Sep 11, 2019 | Experiential Marketing, Featured

Experiential marketing activations at major sporting events offer brands an important opportunity for reaching key audiences. Many people dream of attending the biggest sporting events around the globe: Super Bowl, World Cup Finals, Daytona 500, etc. A relative few...

Expert Tips for Planning a Branded Event

by John Foster | Sep 4, 2019 | Experiential Marketing, Featured

Today’s audiences are interested in and motivated by memorable experiences. More and more we are seeing brands branching out, utilizing events as a way to communicate with and provide value to consumers. In fact, 84% of marketers say events and experiences are a...

Engaging Tech for Experiential Marketing [Infographic]

by Luke Woods | Aug 27, 2019 | Experiential Marketing, Featured

Experiential Marketing is a marketing strategy that helps consumers engage with a brand or product in a unique way. There are many different approaches to and types of experiential marketing, and this infographic focuses on the benefits of integrating brand...