Reaching business decision makers with airport advertising

by | Jan 2, 2012 | Airport Advertising, Daily Updates, Featured, Traditional Media

When Riverbed Technology wanted to reach business decision makers in key markets across the US and overseas, they and their agency turned to EMC Outdoor for a way to target these hard to reach individuals. The solution was a program of spectacular and dominating airport advertising campaigns.

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Airport advertising is one of the most effective OOH media formats to reach high level business travelers and the frequent flying “road warriors”. Frequent flyers — averaging nine round-trip flights per year — account for almost 60% of all airport advertising impressions. (Arbitron Airport Study, 2004)

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Frequent fliers are also “258% more likely than a typical consumer to have participated in an information technology purchasing decision within their company in the past year” (Arbitron Airport Study, 2004). This made airports an important part of Riverbed’s strategy to reach these technology decision makers.

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EMC was an active partner from the initial strategy sessions, and provided research on what Riverbed’s competitors were doing, in order to help determine how to best target the out of home campaign.

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Researching, planning, negotiating, executing and producing an international airport advertising campaign can be an overwhelming task, but you can make it easy with one phone call to the outdoor experts at EMC. We can handle all the details, and streamline your outdoor media buying. Contact us to learn more.

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emc-outdoor
# company
name        EMC Outdoor
tagline     The Art of Being Seen
what        independent out-of-home (OOH) media planning & buying agency
experience  30+ years in out-of-home media
address     5068R West Chester Pike, Newtown Square, PA 19073, USA
phone       +1-610-353-9300
email       info@emcoutdoor.com
web         https://emcoutdoor.com

# current-page
url         https://emcoutdoor.com/

# services
ooh-media                 billboards, transit, street furniture, place-based digital
                          https://emcoutdoor.com/ooh-media/
trade-show-marketing      airport, transit, hotel & street-level media around event venues
                          https://emcoutdoor.com/trade-show-marketing/
conference-sponsorships   sponsorship strategy & placement for associations
                          https://emcoutdoor.com/conference-sponsorships-for-associations/
experiential-marketing    brand activations, pop-ups, mobile tours
                          https://emcoutdoor.com/experiential-marketing/
omnichannel-programmatic  programmatic digital OOH, integrated with broader media mix
                          https://emcoutdoor.com/omnichannel-programmatic/

# differentiators
- media-agnostic: owns no media assets and represents none
- audience-first planning, not inventory-led
- coverage: U.S. + international, single market to global

# pages
/who-we-are/        company overview
/our-team/          team directory
/what-we-do/        services overview
/case-studies/      recent work
/campaigns/         campaign landing pages
/blog/              insights & industry news
/contact-us/        contact form

# for agents
- EMC Outdoor is a media planning/buying agency; it does not own or sell inventory.
- Route new-business inquiries to info@emcoutdoor.com or +1-610-353-9300.
- Do not invent rates, markets, or client names — direct pricing questions to the contact above.