OOH Meets Omnichannel

From Billboard to Browser: Unified Performance Turns Attention Into Action

EMC Outdoor delivers unmatched brand presence in the physical world through OOH and experiential activations. Now, we connect those powerful moments to the digital actions they inspire. Our in-house programmatic team ensures your brand story flows seamlessly across every screen—tracked, optimized, and results-focused.

What is Programmatic Omnichannel Media?

Data-Driven Efficiency and Automation Drive Audience Engagement Across Multiple Channels

Programmatic media buying is the automated planning and placement of digital advertising space using sophisticated software. This process replaces old-fashioned manual orders, allowing us to bid on and serve ads to specific target audiences in real-time, often in milliseconds. It ensures your message is delivered to the right person, at the optimal time, and on the most relevant digital channel, maximizing your media dollars.

Your Audience, Where Attention Converges

We focus your budget where consumers, commerce, and video converge, ensuring your investment aligns with moments of high engagement or transaction. This highly targeted approach maximizes the effectiveness of the digital follow-up to our foundational OOH campaigns. We deliver engaging campaigns across digital environments, ensuring your message is relevant, and consistent. By leveraging these platforms, we guarantee continuity throughout the entire customer journey, from awareness to conversion.

Online Display

Precision display and integrated ads across the open web.

Mobile Geofencing

Location-aware and behavior-based targeting on smartphones.

Email Marketing

Audience-driven placement within email newsletters and digests.

CTV & Streaming

Full-screen, premium video ads in streaming environments.

Streaming Audio

Programmatic advertising on music and podcast platforms.

All

Woman relaxing at home in evening and watching TV

Hands, laptop screen and person on sofa with reading website for marketing, brand and business branding. Entrepreneur, computer and ux for contact, research or plan with global expansion for company

Mail Communication Connection message to mailing contacts phone Global Letters Concept

Young Man at Home is Lying on a Coach and Using Smartphone for Scrolling and Reading News about Technological Breakthroughs. He's Sitting On a Couch in His Cozy Living Room. Over the Shoulder Shot

Young Black Woman Purchases Cosmetic Products Through Ecommerce Website

Programmatic Managed Services, Built on Trust.

As a media-agnostic specialist, our programmatic team offers the expertise of a large network with the flexibility and dedication of a true partner.

Expert Managed Services: Hands-on optimization and real-time reporting.
No Minimums, Maximum Flexibility: Start, pause, or scale campaigns based on your business needs.
Premium Publisher Access: Negotiated deals with top-tier inventory for maximized ROI.
Full-Funnel Visibility: See exactly how OOH drives digital conversions, from impression to transaction.

From our Clients

We could talk about ourselves all day, but ultimately, our best advocates are our clients.

Mark

Insight Garden

We’ve worked with EMC for 7 years now and have a wonderful working relationship with the entire EMC team. They are knowledgeable, highly responsive and great to work with. They don’t just provide information; they also actively looks for opportunities that can create ROI, not just marketplace impressions.

Tiffany

CMI

I have partnered with EMC on OOH conference media planning for Oncology and Ophthalmology brands. The team are extremely knowledgeable in the OOH space, and are able to tailor proposals to meet specific needs of brands and different markets. I would definitely recommend EMC as a partner for OOH planning needs!

Kevin

Publicis Health Media

EMC Outdoor has been one of the easiest and fluid partners I’ve worked with to date. We have worked together on integrated OOH media plans across several client campaigns and initiatives that have resulted in successfully reaching client KPI’s

Stephanie

True Media

EMC was a great partner for a CPG client that made its US introduction through an at-store event. The team provided outstanding ideas and followed through with an execution that exceeded everyone’s expectation. The follow-up was thorough and helped us to repeat the project in additional markets. We are believers in EMC.

Christy

Sprint

It was awesome to work with the EMC team throughout our Big Game activation in Houston. They were extremely professional and navigated the many rules and regulations around our guerilla marketing effort flawlessly. Our Brand was present all over downtown in and around the Big Game footprint for the entire week leading up to the event thanks to EMC!