To create street level buzz for the launch of their new “Canvas†line, Lands’ End turned to EMC Outdoor for an out of home program that would be true to their brand & style, while uniquely reaching a hip, urban audience in Boston and NYC.
 
This wrapped truckside campaign gave Lands’ End plenty of space for a beautiful and realistic trick of the eye — turning trucks into giant canvas bags roving and dominating city streets!
 
By using media with regular circulation in busy downtown areas, we made sure Canvas was visible repeatedly — from the sidewalk and the street.
Because the trucks’ deliveries take them to retail and commercial businesses, they were also seen at local attractions,  from Fenway Park to Times Square.
 
This campaign took advantage of OOH’s ability to showcase great creative in a spectacular and memorable way. At EMC we specialize in finding new and exciting ways to display your brand in head-turning, larger-than-life ways!
 
To learn more please contact us and ask for details on outdoor media that will engage your target audience.