Unlock Conference Revenue Generation With Out-of-Home Sponsorships
The Premier Provider of Out-of-Home Sponsorships for Associations
For over 30 years, EMC has defined excellence in trade show marketing
Create Valuable Sponsorship Opportunities
Event organizations can transform the attendee experience while generating additional non-dues revenue. By working with EMC, you can offer exhibitors expanded visibility beyond traditional sponsorship packages.
We help you create tiered sponsorship opportunities with varying levels of market presence, develop unique, high-value sponsorships that stand out from competitors, and most importantly, generate substantial revenue with minimal additional administrative work on your part.
Keep Sponsors Engaged & Returning
In today’s competitive event landscape, keeping sponsors satisfied is crucial for event success. Working with EMC allows you to provide measurable value that extends far beyond basic booth space. Together, we offer innovative opportunities that genuinely help exhibitors achieve their specific marketing goals.
Our carefully crafted sponsorship packages deliver tangible ROI that sponsors can measure, helping you build long-term partnerships through proven results and satisfied exhibitors who return year after year.
Association Benefits
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Turnkey Revenue Generation: Create new non-dues revenue with minimal administrative effort
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Enhanced Exhibitor Satisfaction: Provide valuable options that improve exhibitor results
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Competitive Differentiation: Offer sponsorship opportunities unavailable at competing events
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Single-Source Simplicity: Work with one experienced partner for all out-of-home media needs
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Risk-Free Implementation: Our expertise ensures smooth execution every time
The EMC Advantage: Out-of-Home Media Planning for Conferences With Experience You Can Trust
Boots on the Ground Expertise
Our approach isn’t based on algorithms or theory—it’s built on direct observation. With over 10,000 hours spent observing attendee behavior across major markets, we’ve developed first-hand knowledge of effective media placement in every convention city.
Your Personal Trade Show Marketing Team
Our trade show specialists focus exclusively on convention marketing, bringing unmatched expertise to your campaign. They possess a deep understanding of convention-specific media planning challenges that others simply don’t possess.
Seamless Execution When Time is Critical
Conference activations have zero margin for error—attendees arrive and depart on fixed schedules. Our process ensures flawless execution from strategic planning through activation.
Our attention to detail ensures your message reaches attendees exactly when and where it should, without the delays or mistakes that can render a campaign ineffective.
The EMC Partnership Advantage:
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Specialized Knowledge: 30+ years focused exclusively on trade show and conference marketing
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Market-Specific Intelligence: First-hand observations of attendee behavior in every major market, and how it intersects with the media there
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Relationship Network: Established connections with media owners for premium placement
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Precision Timing: Expertise in the critical scheduling demands of event-based campaigns
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Problem Prevention: Anticipation of common challenges before they affect your campaign
From our Clients
We could talk about ourselves all day, but ultimately, our best advocates are our clients.
Mark
Insight Garden
We’ve worked with EMC for 7 years now and have a wonderful working relationship with the entire EMC team. They are knowledgeable, highly responsive and great to work with. They don’t just provide information; they also actively looks for opportunities that can create ROI, not just marketplace impressions.
Tiffany
CMI
I have partnered with EMC on OOH conference media planning for Oncology and Ophthalmology brands. The team are extremely knowledgeable in the OOH space, and are able to tailor proposals to meet specific needs of brands and different markets. I would definitely recommend EMC as a partner for OOH planning needs!
Kevin
Publicis Health Media
EMC Outdoor has been one of the easiest and fluid partners I’ve worked with to date. We have worked together on integrated OOH media plans across several client campaigns and initiatives that have resulted in successfully reaching client KPI’s
Stephanie
True Media
EMC was a great partner for a CPG client that made its US introduction through an at-store event. The team provided outstanding ideas and followed through with an execution that exceeded everyone’s expectation. The follow-up was thorough and helped us to repeat the project in additional markets. We are believers in EMC.
Christy
Sprint
It was awesome to work with the EMC team throughout our Big Game activation in Houston. They were extremely professional and navigated the many rules and regulations around our guerilla marketing effort flawlessly. Our Brand was present all over downtown in and around the Big Game footprint for the entire week leading up to the event thanks to EMC!
EMC: The Clear Choice For OOH Sponsorships
Unmatched Experience: 30+ years exclusively focused on trade show media
Market-Specific Knowledge: First-hand understanding of every major convention market
Proven Results: Long-term relationships with satisfied clients who return year after year
Strategic Approach: Targeted media placement based on actual attendee behavior
Comprehensive Service: Single-source solution for planning and executing your entire campaign
ROI Focused: Maximize exhibitor investment through strategic media placement
FAQ’s
Where does EMC operate?
How far in advance should we start planning our out-of-home media strategy for an upcoming trade show?
For premium placements and optimal planning, we recommend starting 6-9 months before your event to secure the most strategic media options. However, our experienced team can create effective activations in as little as a few weeks, utilizing our established vendor relationships to find solutions even for last-minute campaigns.
What types of out-of-home media options does EMC offer for trade show marketing campaigns?
Our programs are customized based on the unique media landscape of each conference market, as every city presents different attendee behavioral patterns and available media opportunities. We utilize a comprehensive range of options including airport displays, transportation media, hotel placements, street-level advertising, and digital solutions – all strategically selected to create multiple touchpoints throughout the attendee journey.
How exactly does EMC determine the best placement locations for our out-of-home media at trade shows?
EMC’s placement strategy is built on over 10,000 hours of on-site observations of actual attendee behavior and traffic patterns in convention markets. Our team physically scouts locations, analyzes attendee movement between venues, hotels, and entertainment districts, and leverages our 30+ years of market-specific intelligence to identify the highest-impact placement opportunities for your specific audience.
Can you work with my agency?
EMC has a long history of successful collaborations with agencies, advertisers, and associations, adapting our approach to complement your existing team structure. We’re equally comfortable serving as your primary trade show marketing partner or working alongside your agency in a specialized capacity, providing the flexibility to integrate seamlessly with your preferred workflow.
Do we need to get approval from the association to run out-of-home media?
The approval requirements vary significantly between event organizers. Some associations have very specific rules and formal approval processes for exhibitor marketing outside the convention center, while others have minimal restrictions on outside promotions. Our team will help research the specific policies for your event and guide you through any necessary approval procedures.