Your competitors are spending millions on booth space, fighting for attention in crowded exhibit halls to maximize their conference marketing. Meanwhile, your target audience is spending just a fraction of their time on the conference floor.
What if you could reach them everywhere else?
The Hidden Opportunity in Conference Marketing
Here’s one of the most essential facts about conferences and trade shows: 81% of conference attendees have buying authority, and 67% represent new prospects. These decision-makers are all concentrated in one city for just 3-4 days. Unfortunately, many exhibitors limit their marketing to the convention center or the show app, leaving a valuable channel untapped.
Out-of-home advertising transforms the entire attendee journey into your marketing canvas.
From the moment attendees arrive at the airport, to the route to their hotel, to their hotel check-in, daily commutes, and evenings out on the town. Every piece of OOH media on their path becomes an opportunity to build awareness and drive booth traffic.
Why Out-of-Home Works for Conference Marketing
OOH media creates touchpoints for event attendees when they are at their most receptive. When they are in “conference mode,” they’re actively looking for event-related messaging and solutions.
And, the value of concentrated proximity targeting is hard to match. An audience that is usually spread across the country is concentrated in a focused area of one metro market.
What You’ll Learn in Our Free Guide
“Out-of-Home for Conference Marketing 101” delivers a strategic overview for understanding how OOH can amplify your conference presence:
- Attendee journey – Understand how attendees move through a market
- Media formats – OOH provides a wide variety of media to intersect these touchpoints, and they vary by market
- Budget optimization – Maximize ROI with proven allocation strategies and timing tactics
- Campaign execution – Understand production timelines, regulatory requirements
- Digital integration – Use OOH as a bridge to digital conversions with QR codes and geofencing
- Real-world case studies – Learn from successful campaigns by industry leaders
Your Booth Is Just the Destination – Out-of-Home Paves the Path
Stop looking at conferences only through the lens of your booth. While your competitors vie for attention in the exhibit hall, your brand can reach them at every critical touchpoint throughout the attendees’ stay.
Download your free copy of “Out-of-Home for Conference Marketing 101” and learn how to turn conference exhibiting into real business growth.
Ready to transform your conference strategy? Download the free guide now and start planning your citywide campaign today.
Or contact us to set up a time to learn more, and get details about your next conference market.