by Song Heo | Jul 29, 2021 | Featured, News, OOH Media, Trade Show Marketing
For many years the annual trade show, conference or professional meeting has been etched in stone on marketing calendars across the country. These events were critical to attendees and exhibitors alike for the opportunity to learn, engage, network, generate sales, and...
by Song Heo | Mar 20, 2020 | Featured, Trade Show Marketing
A colleague of mine mentioned on a call the other day that he has never seen the word “unprecedented” used in so many emails before. To call the current situation with COVID-19 and how it is affecting this Spring’s schedule of meetings unprecedented is...
by Song Heo | Feb 14, 2020 | Featured, Trade Show Marketing
**Editor’s note: While the current COVID-19 situation is impacting some trade shows in the near-term, these overarching trends will continue to be relevant well into the future. We continue to maintain a positive outlook on the industry and support our clients and...
by Song Heo | Jun 12, 2019 | Featured, Trade Show Marketing
Primary trade shows present an excellent opportunity to increase visibility and connect with your audiences. However, if your trade show strategy stops with the biggest shows in your industry, you may be missing out on an untapped marketing opportunity: second-tier...
by John Foster | Jan 17, 2019 | Featured, Trade Show Marketing
In today’s trade show world, exhibitors and sponsors are seeking ways to provide more interactive brand experiences and impressions that are more memorable. Whether physical or digital, the key goal is marketing initiatives that will engage with a target audience and...
by Song Heo | Nov 29, 2018 | Featured, Trade Show Marketing
Trade show marketing is an effective strategy for many industries. Whether its brand awareness or a product launch, it allows you to get your message in front of the right audience at the right time when all your key targets are in the same place. There are some...
