by Song Heo | Mar 7, 2023 | Featured, Trade Show Marketing
As we move into 2023 events are back in full swing, and there are some interesting trade show marketing trends developing as things are really ramping up for the spring trade show season. It’s time for our quarterly pause to take stock of what’s been happening in the...
by Song Heo | Dec 8, 2022 | Associations, Featured, News, Trade Show Marketing
Sponsorship opportunities are a key part of the trade show and conference ecosystem. Sponsorships are critical for both the exhibiting brands, as well as the event organizations themselves. For exhibitors, conferences are such an important part of their yearly...
by Song Heo | Nov 29, 2022 | Associations, Featured, News, OOH Media, Trade Show Marketing
Adding Out of Home media sponsorships to your event can create significant benefits for both exhibitors and event organizations. Sponsorship opportunities are a critical part of any major conference or trade show. For the exhibitors, they offer essential ways to...
by Song Heo | Nov 17, 2022 | Featured, OOH Media, Trade Show Marketing
Trade Shows are an integral part of the overall marketing strategy for so many brands. They play a critical role in lead generation, competitive positioning, event promotion and launch strategy for new products. While we all made do as best we could during COVID, it’s...
by Song Heo | Nov 2, 2021 | Featured, News, Trade Show Marketing
As tradeshows and conferences are beginning to come back we thought it would be a good time to take another look at how exhibitors can reach event attendees with Out of Home media. Out of Home is often overlooked as a tradeshow marketing tactic, and this is...
by Christie Massey | Oct 27, 2021 | Experiential Marketing, Featured, News, OOH Media, Trade Show Marketing
The past 18 months has been a roller coaster for the advertising industry, and for the Out of Home industry in particular. Lockdowns, people working – and shopping – from home meant reduced traffic on the roads, and this meant that marketers were not looking at OOH...
