EMC Outdoor Welcomes Lauren Spinelli, VP Client Partnerships

by Matthew Noll | Feb 11, 2025 | Featured, News, Trade Show Marketing

EMC Outdoor is thrilled to announce the addition of Lauren Spinelli as Vice President of Client Partnerships. Laurens history with OOH, Event and Trade Show marketing will support EMC’s continued growth and bring valuable experience to the agency’s...

Conference Marketing Trends for 2025

by Dana Johnston | Dec 4, 2024 | Associations, Featured, Trade Show Marketing

This year, the EMC Outdoor team traveled to nearly a dozen convention markets to support our association, non-profit event organizer, and corporate exhibitor partners with out-of-home (OOH) sponsorships. From the East Coast, to Chicago, up to a mile high in Denver,...

Is Your Conference Ready for Out-of-Home Media Sponsorships? – 6 Signs Your Association Might Be Missing Out On Untapped Non-Dues Revenue

by Dana Johnston | Jul 23, 2024 | Associations, Featured, Trade Show Marketing

In today’s dynamic marketing landscape, event organizers constantly seek innovative strategies to enhance attendee experiences, increase sponsor satisfaction, and maximize non-dues revenue for associations. One frequently overlooked avenue is integrating...

Wasted Impressions or Wasted Opportunity? Out-of-Home Media for Conference Marketing

by Matthew Noll | Jun 18, 2024 | Associations, Exhibitors, Featured, Trade Show Marketing

A few weeks ago, we talked with a client about using Out-of-Home media for conference marketing, in this case, a major medical meeting. We reviewed the media options available in the different markets and which ones we felt were the strongest for reaching the...

Expanding Non-Dues Revenue with Out of Home Media

by Dana Johnston | Apr 11, 2024 | Associations, Exhibitors, Featured, OOH Media, Trade Show Marketing

How Associations Are Unlocking New Non-Dues Revenue Through Out-of-Home Advertising Consider a large medical conference with more than 12,000 annual attendees. Identifying, vetting, and implementing new sponsorship opportunities at that scale is a significant...

Beyond the Booth: Sponsorship Opportunities for the Enthusiastic Exhibitor

by Song Heo | Nov 16, 2023 | Featured, Trade Show Marketing

When we conducted our study – Beyond the Booth: A Report on Exhibitors’ Viewpoints and Attitudes Toward Sponsorship Opportunities – it provided some actionable insights into the exhibitor experience and their relationship with event sponsorships. We discovered three...