Conference Marketing Trends for 2025

by Dana Johnston | Dec 4, 2024 | Associations, Featured, Trade Show Marketing

This year, the EMC Outdoor team traveled to nearly a dozen convention markets to support our association, non-profit event organizer, and corporate exhibitor partners with out-of-home (OOH) sponsorships. From the East Coast, to Chicago, up to a mile high in Denver,...

Is Your Conference Ready for Out-of-Home Media Sponsorships? – 6 Signs Your Association Might Be Missing Out On Untapped Non-Dues Revenue

by Dana Johnston | Jul 23, 2024 | Associations, Featured, Trade Show Marketing

In today’s dynamic marketing landscape, event organizers constantly seek innovative strategies to enhance attendee experiences, increase sponsor satisfaction, and maximize non-dues revenue for associations. One frequently overlooked avenue is integrating...

Wasted Impressions or Wasted Opportunity? Out-of-Home Media for Conference Marketing

by Matthew Noll | Jun 18, 2024 | Associations, Exhibitors, Featured, Trade Show Marketing

A few weeks ago, we talked with a client about using Out-of-Home media for conference marketing, in this case, a major medical meeting. We reviewed the media options available in the different markets and which ones we felt were the strongest for reaching the...

Expanding Non-Dues Revenue with Out of Home Media

by Dana Johnston | Apr 11, 2024 | Associations, Exhibitors, Featured, OOH Media, Trade Show Marketing

The Challenge Associations Face in Expanding Non-Dues Revenue During my 15-year career working for associations as an event professional, I was responsible for expanding non-dues revenue and building profitable partnerships. Our team was constantly exploring...

Beyond the Booth: Sponsorship Opportunities for the Enthusiastic Exhibitor

by Song Heo | Nov 16, 2023 | Featured, Trade Show Marketing

When we conducted our study – Beyond the Booth: A Report on Exhibitors’ Viewpoints and Attitudes Toward Sponsorship Opportunities – it provided some actionable insights into the exhibitor experience and their relationship with event sponsorships. We discovered three...

Get Your Boots On!: The “Genchi Genbutsu” of Trade Show Media

by Matthew Noll | Aug 9, 2023 | Associations, Exhibitors, Featured, News, Trade Show Marketing

A question regarding trade show media came up in a meeting with a client recently. Given the extremely short time frame and statistically small audience involved, how do you measure impressions for a campaign like that? The answer? Genchi Genbutsu. Go and See. The...