by Lauren Spinelli | Apr 4, 2025 | Agency Life, Featured, Trade Show Marketing
When it comes to Out-of-home media for event marketing, trade shows and conferences, my perspective is built on firsthand experience. Before stepping into the world of OOH advertising, I was an event planner. I’ve stood where many of you are now, organizing events...
by Dana Johnston | Mar 5, 2025 | Featured, News, Trade Show Marketing
Non-dues revenue growth strategies are one of the most important challenges that associations need to address. One of the biggest opportunities is the fact that their yearly conference is often the Super Bowl for that industry. Over 127 million football fans and...
by Matthew Noll | Feb 11, 2025 | Featured, News, Trade Show Marketing
EMC Outdoor is thrilled to announce the addition of Lauren Spinelli as Vice President of Client Partnerships. Laurens history with OOH, Event and Trade Show marketing will support EMC’s continued growth and bring valuable experience to the agency’s...
by Dana Johnston | Dec 4, 2024 | Featured, Trade Show Marketing
This year, the EMC Outdoor team traveled to nearly a dozen convention markets to support our association, non-profit event organizer, and corporate exhibitor partners with out-of-home (OOH) sponsorships. From the East Coast, to Chicago, up to a mile high in Denver,...
by Dana Johnston | Jul 23, 2024 | Featured, Trade Show Marketing
In today’s dynamic marketing landscape, event organizers constantly seek innovative strategies to enhance attendee experiences, increase sponsor satisfaction, and maximize non-dues revenue for associations. One frequently overlooked avenue is integrating...
by Matthew Noll | Jun 18, 2024 | Featured, Trade Show Marketing
A few weeks ago, we talked with a client about using Out-of-Home media for conference marketing, in this case, a major medical meeting. We reviewed the media options available in the different markets and which ones we felt were the strongest for reaching the...
