by Rob Smithwick | May 6, 2014 | Featured, OOH Media
Buying billboards, and other forms of outdoor advertising, can be frustrating and time consuming. We hear many complaints, but here are three that are fairly common, and a few thoughts to consider. 1. “Why won’t they call me back?” How many times have you asked...
by Betsy McLarney | Apr 18, 2014 | Featured, OOH Media
The outdoor media industry, now popularly termed out of home (OOH) advertising, has grown with warp speed over the last 20 years, expanding its scope and definition in unimaginable ways. What used to be a portfolio of billboards, posters and transit shelters has...