by Betsy McLarney | Jan 10, 2017 | Featured, OOH Media
Future Trends in OOH should focus on improving the audience experience. Over the last decade, advertising has exploded from a handful of media channels. At one time, TV advertising reached nearly 80% of the population in one night. Today, the dominance of TV, radio...
by Betsy McLarney | Dec 7, 2016 | Agency Life, Featured, News, OOH Media
Like many outdoor advertising companies, EMC Outdoor was launched to serve a need, driven by a mix of intuition, vision, an entrepreneur’s willingness to take a calculated risk, and simply being in the right place at the right time. People often ask: “What does the...
by Rob Smithwick | Jun 22, 2016 | Featured, News, OOH Media
If you want to reach Americans to ask for their vote, Go Outdoor! Although there are many OOH media options, it’s not a surprise that when people run for a political office, they first think of billboards. Once thought of as the last form of “mass media”, keep in...
by Matthew Noll | Jun 1, 2016 | Digital, Featured, News, OOH Media
For a couple of years now we’ve been evangelizing the natural link between out of home advertising and mobile search/devices. And now the numbers are in to back that up. Search is going Mobile: One of the long standing pillars on the effectiveness of out of home has...
by Betsy McLarney | Nov 10, 2015 | Featured, OOH Media
2016 Media Planning season is in high gear with hundreds of marketing concepts and trends vying for a planner’s attention, and dozens of optimization tools available to weigh the options. It certainly can be overwhelming, a process that is equal parts analytic...
