by EMC Outdoor | Nov 10, 2022 | Digital, Featured, News, OOH Media
If you’ve been paying attention over the last few years, you’ll know that Out of Home has evolved into far more than just billboards. It’s a rapidly evolving media format, primarily due to the growth of Digital Out of Home media (DOOH), that...
by Betsy McLarney | Nov 4, 2022 | Featured, News, OOH Media
[Editors note: Betsy McLarney serves as a member of the Board of Directors for Geopath] Geopath’s new vision lays out an exciting roadmap for the future of Out-of-Home media measurement. Geopath has long been the accepted, independent measurement body for Out of Home...
by Matthew Noll | Aug 18, 2022 | Agency Life, Featured, News
Long-standing Out of Home specialist agency EMC Outdoor has promoted industry veteran Christie Massey to the position of President to help lead the agency into the future. Philadelphia, PA. 8/18/2022. EMC Outdoor is pleased to announce the promotion of Christie Massey...
by Matthew Noll | Jun 16, 2022 | Agency Life, Featured, News
If you go online and Google “core values” you can find loads of articles on why they are essential, how to craft them, how to live them, etc. There will also be countless listicles of companies with great, powerful, impactful, and inspiring examples. Working in...
by Matthew Noll | May 9, 2022 | Featured, News, OOH Media
If I were to show you a small section of a very famous painting, you probably wouldn’t have much luck identifying it: If I zoom out to show you twice as much, we’re probably still in the same boat, there’s just not enough information to go on. If I give you twice as...
by Christie Massey | Mar 22, 2022 | Agency Life, Featured, News
We’ll pick up with Part Two of our Women In Media roundtable discussion. If you missed part one you can read it here. Christie Massey: Kate, do you want to go right into a big challenge you faced working as a woman in our industry? Kate Zwizanski: Yeah, sure. This was...
