by Matthew Noll | Jan 19, 2024 | Featured, News, OOH Media
I have a hammer that belonged to my grandfather. (Wait… I thought this blog was about outdoor advertising?) It is – don’t worry – I’ll get to that in a minute. As we start another new year that is certain to be chock full of hype and hyperbole about technology, I...
by Betsy McLarney | Dec 14, 2023 | Featured, News, OOH Media
As we wind down for the year, it’s time to have a look at the Out of Home media trends for 2024. Some trends will continue – we’re looking at you programmatic – but some have come out of left field. This year left our heads spinning with the...
by Melissa King | Dec 4, 2023 | Experiential Marketing, Featured, News, OOH Media
At EMC, we have a long history of using Out of Home media to reach healthcare professionals at medical conferences and professional meetings. Out of Home is ideally suited to reaching this audience as they are all gathered in one place at one time. But what about...
by Christie Massey | Oct 16, 2023 | Agency Life, Featured, News
For many companies, Core Values are just for the website and the annual meeting, but at EMC they are a living, breathing part of what we do, and we try to keep them front of mind all year long. We hire and review to them. We have a focus value each quarter and ask the...
by Matthew Noll | Oct 12, 2023 | Featured, News, OOH Media
As consumers pay more and more attention to environmental issues, marketers need to embrace sustainability with Out of Home media and make it central to their campaigns. Out of home (OOH) media is leading the transition to green advertising by embracing sustainability...
by Matthew Noll | Sep 14, 2023 | Featured, News, OOH Media
In-person shopping is dead. Right? It’s a dinosaur, as archaic and useless as cuneiform tablets, powdered wigs, and flip phones. Or is it? As marketers spend huge amounts of time (and money) addressing the online world are we neglecting an important commerce channel,...
