by Betsy McLarney | Dec 7, 2016 | Agency Life, Featured, News, OOH Media
Like many outdoor advertising companies, EMC Outdoor was launched to serve a need, driven by a mix of intuition, vision, an entrepreneur’s willingness to take a calculated risk, and simply being in the right place at the right time. People often ask: “What does the...
by Rob Smithwick | Jun 22, 2016 | Featured, News, OOH Media
If you want to reach Americans to ask for their vote, Go Outdoor! Although there are many OOH media options, it’s not a surprise that when people run for a political office, they first think of billboards. Once thought of as the last form of “mass media”, keep in...
by Matthew Noll | Jun 1, 2016 | Digital, Featured, News, OOH Media
For a couple of years now we’ve been evangelizing the natural link between out of home advertising and mobile search/devices. And now the numbers are in to back that up. Search is going Mobile: One of the long standing pillars on the effectiveness of out of home has...
by Mary Jo Pittera | Nov 23, 2015 | Agency Life, Featured, News
I never thought of myself as a trendsetter, though if I look at trend lines today, the ‘remote worker’ is being carefully watched as the wave of the future. As reported in the magazine Fast Company, 34% of business leaders at the Global Leadership Summit in London...
by Jerry Buckley | Jun 10, 2015 | Digital, Featured, News, OOH Media
Do You Need Quantitative Proof That Out-of-Home Media Works? Are you a data-centric marketer with a brand or business that you’re trying to promote? Then listen up, for the brand new USA Touchpoints / Reality Mine study “OOH and Today’s Mobile Consumer” (link) should...
by Betsy McLarney | Mar 5, 2015 | Featured, News, OOH Media
The out of home advertising industry took a great leap forward in 2010 when TAB published its long awaited EYES On Ratings, later to be called TAB OOH Ratings. A collaborative effort between outdoor advertising suppliers and leading research and software companies,...
