by Matthew Noll | Sep 14, 2023 | Featured, News, OOH Media
In-person shopping is dead. Right? It’s a dinosaur, as archaic and useless as cuneiform tablets, powdered wigs, and flip phones. Or is it? As marketers spend huge amounts of time (and money) addressing the online world are we neglecting an important commerce channel,...
by EMC Outdoor | Sep 13, 2023 | Featured, OOH Media
Out of home (OOH) advertising has long been recognized as a top-of-funnel marketing strategy due to its wide reach, brand-building capabilities, and real-life visibility. Historically, however, OOH measurement, or measuring the effectiveness of OOH campaigns, posed...
by Christie Massey | Aug 24, 2023 | Agency Life, Featured
Our core value this quarter is “We Forge a Path,” and I’ve been thinking about what that means for me and our team. For many companies, Core Values are just for the website and the annual meeting, but at EMC they are a living, breathing part of what we do, and we try...
by Matthew Noll | Aug 9, 2023 | Associations, Exhibitors, Featured, News, Trade Show Marketing
A question regarding trade show media came up in a meeting with a client recently. Given the extremely short time frame and statistically small audience involved, how do you measure impressions for a campaign like that? The answer? Genchi Genbutsu. Go and See. The...
by Melissa King | Jun 20, 2023 | Featured, OOH Media
Welcome to the next segment in our monthly series, where we dive deep into various markets, providing valuable insights and expert advice drawn from our wide-ranging 30-year experience in the Out of Home advertising industry. In this issue, we’re focusing on the...
by Melissa King | May 24, 2023 | Associations, Exhibitors, Featured, Trade Show Marketing
The purpose of having a trade show booth at a conference is to have your audience deeply engage with your team and with your products or message. Therefore, it’s important to make it as easy as possible for attendees to know where to find you in a large...
