by Christie Massey | Oct 16, 2023 | Agency Life, Featured, News
For many companies, Core Values are just for the website and the annual meeting, but at EMC they are a living, breathing part of what we do, and we try to keep them front of mind all year long. We hire and review to them. We have a focus value each quarter and ask the...
by Matthew Noll | Oct 12, 2023 | Featured, News, OOH Media
As consumers pay more and more attention to environmental issues, marketers need to embrace sustainability with Out of Home media and make it central to their campaigns. Out of home (OOH) media is leading the transition to green advertising by embracing sustainability...
by EMC Outdoor | Oct 11, 2023 | Featured, OOH Media
Measuring the return on investment (ROI) of out of home media (OOH) advertising has long been a challenge, primarily because of the gap between your customer’s online and offline interactions. In the past, gauging OOH ROI relied on labor-intensive methods like...
by EMC Outdoor | Sep 27, 2023 | Featured, OOH Media
In today’s marketing landscape, businesses need to make an extra effort to stand out from the competition. An omnichannel marketing strategy has emerged as a powerful approach that aims to provide a seamless and consistent experience across various channels and...
by Matthew Noll | Sep 14, 2023 | Featured, News, OOH Media
In-person shopping is dead. Right? It’s a dinosaur, as archaic and useless as cuneiform tablets, powdered wigs, and flip phones. Or is it? As marketers spend huge amounts of time (and money) addressing the online world are we neglecting an important commerce channel,...
by EMC Outdoor | Sep 13, 2023 | Featured, OOH Media
Out of home (OOH) advertising has long been recognized as a top-of-funnel marketing strategy due to its wide reach, brand-building capabilities, and real-life visibility. Historically, however, OOH measurement, or measuring the effectiveness of OOH campaigns, posed...
