by EMC Outdoor | Nov 29, 2023 | Experiential Marketing, Featured
Experiential marketing, also known as engagement marketing or event marketing, has become a vital strategy for creating immersive, memorable experiences for your prospective customers. When deciding to undertake an experiential marketing campaign with the assistance...
by Song Heo | Nov 16, 2023 | Featured, Trade Show Marketing
When we conducted our study – Beyond the Booth: A Report on Exhibitors’ Viewpoints and Attitudes Toward Sponsorship Opportunities – it provided some actionable insights into the exhibitor experience and their relationship with event sponsorships. We discovered three...
by EMC Outdoor | Nov 15, 2023 | Featured, OOH Media
Out of home (OOH) media is an innovative and integrated type of location-based messaging. It takes many forms including bulletins, wallscapes, vehicle wraps, posters, point-of-purchase displays, and many more. What is outdoor advertising in the modern world, and...
by EMC Outdoor | Oct 25, 2023 | Featured, OOH Media
The most successful advertising campaigns pair relevant messaging and precise targeting. Adding geofencing to your out of home (OOH) advertising strategy leverages cutting-edge technologies to deliver messages to the right audience at the right time. We’ve...
by Christie Massey | Oct 16, 2023 | Agency Life, Featured, News
For many companies, Core Values are just for the website and the annual meeting, but at EMC they are a living, breathing part of what we do, and we try to keep them front of mind all year long. We hire and review to them. We have a focus value each quarter and ask the...
by Matthew Noll | Oct 12, 2023 | Featured, News, OOH Media
As consumers pay more and more attention to environmental issues, marketers need to embrace sustainability with Out of Home media and make it central to their campaigns. Out of home (OOH) media is leading the transition to green advertising by embracing sustainability...
