by Betsy McLarney | Dec 14, 2023 | Featured, News, OOH Media
As we wind down for the year, it’s time to have a look at the Out of Home media trends for 2024. Some trends will continue – we’re looking at you programmatic – but some have come out of left field. This year left our heads spinning with the...
by Melissa King | Dec 4, 2023 | Experiential Marketing, Featured, News, OOH Media
At EMC, we have a long history of using Out of Home media to reach healthcare professionals at medical conferences and professional meetings. Out of Home is ideally suited to reaching this audience as they are all gathered in one place at one time. But what about...
by EMC Outdoor | Nov 29, 2023 | Experiential Marketing, Featured
Experiential marketing, also known as engagement marketing or event marketing, has become a vital strategy for creating immersive, memorable experiences for your prospective customers. When deciding to undertake an experiential marketing campaign with the assistance...
by Song Heo | Nov 16, 2023 | Featured, Trade Show Marketing
When we conducted our study – Beyond the Booth: A Report on Exhibitors’ Viewpoints and Attitudes Toward Sponsorship Opportunities – it provided some actionable insights into the exhibitor experience and their relationship with event sponsorships. We discovered three...
by EMC Outdoor | Nov 15, 2023 | Featured, OOH Media
Out of home (OOH) media is an innovative and integrated type of location-based messaging. It takes many forms including bulletins, wallscapes, vehicle wraps, posters, point-of-purchase displays, and many more. What is outdoor advertising in the modern world, and...
by EMC Outdoor | Oct 25, 2023 | Featured, OOH Media
The most successful advertising campaigns pair relevant messaging and precise targeting. Adding geofencing to your out of home (OOH) advertising strategy leverages cutting-edge technologies to deliver messages to the right audience at the right time. We’ve...
