by Lauren Berberian | Mar 26, 2018 | Featured, Trade Show Marketing
Once upon a time, at a desk not too far, far away…you receive a tradeshow budget. The boss wants to make a big impression with your new brand and exhibit at one of your industry’s top tradeshows. This is the first time your company has ever considered a tradeshow...
by Jerry Buckley | Mar 19, 2018 | Experiential Marketing, Featured, News, OOH Media
As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. As an out of home and experiential marketing strategist,...
by Rebecca Gamsby | Mar 2, 2018 | Experiential Marketing, Featured
Even though Punxsutawney Phil saw his shadow and we’re muddling through 6 more weeks of winter, now is the time to start planning for Spring and Summer Mobile Tours. With a ton of front-end logistics like fabricating the vehicle, planning routes/location stops and...
![The Numbers Behind Experiential Marketing [Infographic]](https://emcoutdoor.com/wp-content/uploads/2018/02/experiential-inforgraphic-header.jpg)
by Derek Frisicchio | Feb 27, 2018 | Experiential Marketing, Featured
Experiential marketing is becoming a more popular tool in the advertisers tool belt. Brands and agencies are realizing how it can effectively establish a one-to-one relationship with consumers, generate positive brand awareness, and drive customer loyalty. Here are a...
by Matthew Noll | Feb 26, 2018 | Featured, News, OOH Media
The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the cusp of just such a “once in a while” moment, a foundational change that...
by Liz Scott | Feb 22, 2018 | Experiential Marketing, Featured, News
It goes by a lot of names: experiential marketing, event marketing, on-ground marketing, live marketing, participation marketing, or special events. No matter what name people use, it’s clear that there is one thing experiential marketing is, and that’s confusing....
