by Maddie Davis | Oct 25, 2018 | Digital, Featured
This time of year, people’s thoughts turn to the holiday shopping cycle, which spans from Thanksgiving and Black Friday in November through to the New Year. Though just barely over two months long, the time period accounts for a significant chunk of consumer retail...
by Derek Frisicchio | Oct 9, 2018 | Featured, OOH Media
We’ve all heard the popular slogans companies use to position themselves as socially supportive organizations after natural disasters, terrorist attacks, pollution effects or political stand-offs. The “Stay Strong” and “Stand Together” mantras to which brands attach...
by Jerry Buckley | Oct 1, 2018 | Featured, News
At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPIs related to out of home, experiential and...
by Luke Woods | Sep 18, 2018 | Experiential Marketing, Featured
Last fall, EMC Outdoor welcomed our esteemed colleague, Rainy McGrew, as the Director of Insights & Development. As an integral component of our agency’s business development and client relationship building, Rainy is a woman who is always on the move, furiously...
by Betsy McLarney | Sep 5, 2018 | Featured, OOH Media
In recent years, Out of Home (OOH) advertising has gained greater recognition as a core part of an integrated media plan. As the format gains popularity, the digitization of media assets is rapidly transforming how and why advertisers use it. Digital Out of Home...
by Brad Swisher | Aug 28, 2018 | Agency Life, Featured
I’ve been in sales and business development a long time. I’ve found that while the bottom line in sales is to deliver a product or service that fulfills a need, the key to success is the ability to forge a trusting relationship with your client or prospect. To that...
