by Song Heo | Mar 20, 2020 | Featured, Trade Show Marketing
A colleague of mine mentioned on a call the other day that he has never seen the word “unprecedented” used in so many emails before. To call the current situation with COVID-19 and how it is affecting this Spring’s schedule of meetings unprecedented is...
by Betsy McLarney | Mar 19, 2020 | Featured, News
As the fallout from the spread of COVID-19 continues to unfold, with unparalleled steps being taken to ensure public safety from the coronavirus disease, EMC Outdoor remains committed to providing the best outcomes for our clients. As we see many of our clients...
by Rainy McGrew | Mar 17, 2020 | Experiential Marketing, Featured
**Editor’s note: With the current COVID-19 situation, you likely aren’t thinking about experiential marketing. That said, if we focus on the future, there will be a time when consumers are out and about again, and having been sequestered for so long on a...
by Jerry Buckley | Mar 4, 2020 | Featured, OOH Media
Now that the 2020 presidential election season is upon us and accelerating, we expect to see more and more political messaging and advertising leading all the way up to November’s election day. As specialists in out-of-home advertising, we are naturally attuned...
by Song Heo | Feb 14, 2020 | Featured, Trade Show Marketing
**Editor’s note: While the current COVID-19 situation is impacting some trade shows in the near-term, these overarching trends will continue to be relevant well into the future. We continue to maintain a positive outlook on the industry and support our clients and...
by Luke Woods | Feb 5, 2020 | Featured, OOH Media
Student travelers represent a growing audience of the travel and tourism industry. Studies show that they represent 23% of the one billion tourists traveling every year. For destination brands, this means there is a large opportunity to increase brand awareness and...