7 Words or Less: 30 Years in Out of Home

7 Words or Less: 30 Years in Out of Home

As EMC Outdoor celebrates 30 years in business, it occurs to me that our journey mirrors the trajectory of the “Outdoor Advertising” industry and Big Tech.  Some of the notables as I take a walk down memory lane bring back fond memories of how much change has...
Out of Home Media Trends for 2021

Out of Home Media Trends for 2021

It’s no secret that the Out of Home industry took a big hit in 2020. As lockdowns went into effect in March and April consumer traffic outside the home dried up almost overnight. Events were cancelled, trade shows went virtual and brands made major cuts to their...
The Programmatic Future of Out of Home has Arrived

The Programmatic Future of Out of Home has Arrived

Programmatic Out of Home is having a moment. Like a big, splashy, “Here I Am!”, debutante, coming of age kind of moment. This moment has been coming down the road for a while, but COVID put some high-octane rocket fuel in the tank, and now we are at an inflection...