by Brad Swisher | Sep 25, 2017 | Agency Life, Featured, OOH Media
I spend a good portion of the year traveling to cities across our great land, conducting meetings to introduce our services, explore potential partnerships and discuss the Out of Home landscape in general. My goal is to increase awareness about EMC Outdoor and OOH by...
by Matthew Noll | Aug 25, 2017 | Agency Life, Digital, Featured, News, OOH Media
In the C.S. Lewis classic “The Lion, The Witch and the Wardrobe” young Lucy Pevensie steps through a magical wardrobe into a fantastic world of talking animals, ice queens and “deep magic”. The wardrobe is her gateway between the physical and magical world. Like...
by Haley Altus | Aug 18, 2017 | Agency Life, Featured
Millennials hate advertising. There, I said it. But we still need the essentials. We still want to travel, we want to go out, we want a better phone plan. So where do we get that information? Sounds like a major conundrum, right? The ability to connect with a target...
by Matt Kelchner | Jul 26, 2017 | Agency Life, Featured, News, OOH Media
What would you do if we were to tell you that in order to make your advertising campaign work to its fullest extent, you should not only triple your Out of Home Media budget, but take dollars away from television and radio to do so? Now before you close this article...
by Matthew Noll | May 23, 2017 | Agency Life, Digital, Featured, OOH Media
There is a theory in evolution called punctuated equilibrium. Essentially what it says is that evolution is not a steady, plodding, gradual accumulation of incremental changes over time. Instead, it says that evolution is long periods of relative stasis where very...
by Brad Swisher | Mar 2, 2017 | Agency Life, Featured, News, OOH Media
We as consumers commonly face situations when we have to seek out experts or professionals to handle tasks we either are unfamiliar with, or don’t have the time to handles ourselves. In the advertising world, ad agencies as well as brands can face the same challenges...
