UrbanStems: Reaching an Urban Audience
UrbanStems offers city dwellers a fast and sustainable way to send flowers, with a focus on quick delivery in dense metro areas. When the brand set its sights on growing awareness in new urban markets, they partnered with EMC to build an Out of Home campaign that could seamlessly align with their broader media strategy. With commuting professionals as the primary audience—busy individuals constantly on the move—timing and placement were key.
Strategy
Reach UrbanStems’ ideal customer within high-traffic delivery zones by meeting them where they already are: on the go in city centers.
Tactics
Transit shelters, rail stations, and wrapped buses in Philadelphia and Washington, D.C. provided consistent, high-frequency exposure. Bold, colorful creative reinforced brand recall while strategically placed media ensured visibility during peak commuting hours.
Results
The campaign exceeded expectations—UrbanStems hit full delivery capacity during the campaign period, a clear sign the Out of Home media drove action and visibility in the right places.