Telecommunications: Driving Store Visits Through OOH

A leading telecommunications company partnered with EMC to strengthen its retail presence across six key markets: Michigan, Texas, Ohio, New York, New Jersey, and Colorado. With competition high and store visits a critical metric, the goal was to capture attention in daily routines and inspire customers to walk through their doors.
To accomplish this, EMC designed a layered Out of Home campaign that spanned multiple formats and environments. Posters, transit shelters, rail placements, grocery store displays, and both digital and static bulletins provided consistent touchpoints. Bus kings and digital bulletins in particular stood out, creating impactful reminders along commuter routes and busy city corridors. By blending scale with frequency, the campaign delivered results well above industry benchmarks.