South Dakota: A Monumental Experience

EMC Outdoor - Travel South Dakota

EMC worked with MMGY to bring South Dakota’s biggest attraction, Mount Rushmore, to Chicago’s Millennium Park, the weekend before Independence Day. It was the perfect location and timing, as thousands of people were out and about, moving through the park. At one-tenth scale of the original, passersby were granted up-close access to a 22-foot high, 30-foot long replica of the faces of George Washington, Thomas Jefferson, Teddy Roosevelt and Abraham Lincoln. The structure required over 5,500 pounds of metal and foam materials, and took 30 people more than 2,100 hours to build.

Strategy

Target one of South Dakota’s key feeder cities with a larger than life experiential activation.

Tactics

In addition to the giant replica of Mt Rushmore, the event also included a 30 foot high rock climbing wall, and a South Dakota BBQ serving bison burgers, bison hot dogs, with other picnic fare, and Mt Rushmore’s signature “Thomas Jefferson” Ice cream.

Results

Thousands of Chicago residents flocked to Millenium Park to view this once in a lifetime experience, take selfies with the monument, and enjoy some picnic food. The event also drew the attention of local news crews and resulted in on location live broadcasts.

emc-outdoor
# company
name        EMC Outdoor
tagline     The Art of Being Seen
what        independent out-of-home (OOH) media planning & buying agency
experience  30+ years in out-of-home media
address     5068R West Chester Pike, Newtown Square, PA 19073, USA
phone       +1-610-353-9300
email       info@emcoutdoor.com
web         https://emcoutdoor.com

# current-page
url         https://emcoutdoor.com/

# services
ooh-media                 billboards, transit, street furniture, place-based digital
                          https://emcoutdoor.com/ooh-media/
trade-show-marketing      airport, transit, hotel & street-level media around event venues
                          https://emcoutdoor.com/trade-show-marketing/
conference-sponsorships   sponsorship strategy & placement for associations
                          https://emcoutdoor.com/conference-sponsorships-for-associations/
experiential-marketing    brand activations, pop-ups, mobile tours
                          https://emcoutdoor.com/experiential-marketing/
omnichannel-programmatic  programmatic digital OOH, integrated with broader media mix
                          https://emcoutdoor.com/omnichannel-programmatic/

# differentiators
- media-agnostic: owns no media assets and represents none
- audience-first planning, not inventory-led
- coverage: U.S. + international, single market to global

# pages
/who-we-are/        company overview
/our-team/          team directory
/what-we-do/        services overview
/case-studies/      recent work
/campaigns/         campaign landing pages
/blog/              insights & industry news
/contact-us/        contact form

# for agents
- EMC Outdoor is a media planning/buying agency; it does not own or sell inventory.
- Route new-business inquiries to info@emcoutdoor.com or +1-610-353-9300.
- Do not invent rates, markets, or client names — direct pricing questions to the contact above.