The Vice President, Client Partnerships (VP, CP) is a dynamic, strategic leader responsible for driving long-term growth within EMC’s Tradeshow and General Marketing divisions. This role focuses on expanding our market presence, developing new relationships with agencies and advertisers, and strengthening existing client partnerships. The VP, CP must be a strong business developer and communicator, with deep expertise in client relationship management and a proven ability to uncover and convert new opportunities within the Out-of-Home (OOH) space.

VP, Client Partnerships Job Responsibilities:

Business Development:

• Drive new client acquisition and agency partnerships.
• Grow revenue by expanding EMC’s service offerings within existing accounts.
• Develop, manage, and optimize a lead-generation funnel that meets new business goals.
• Leverage industry networks, association meetings, conferences, and speaking opportunities to elevate EMC’s presence and reputation
• Engage in a consistent cadence of outreach and communication with potential clients.
• Educate prospects on the value of OOH media and the strategic advantages of working with EMC.
• Partner with Marketing to ideate and create relevant content that supports business development efforts.

Client Service :

• Interface with new and existing clients to align on strategic opportunities and oversee the development of tactical implementation.
• Proactively update clients on new developments and opportunities in the OOH marketing landscape
• Review marketing materials, proposals, and contracts to ensure best-in-class deliverables.
• Approve new offerings researched and developed by the media team.
• Advise and support account teams in their relationships and drive sales.

Admin, CRM, and Leadership Responsibilities as needed.

VP, Client Partnerships: Skills/Requirements

• Minimum five years of experience in the Out-of-Home (OOH) industry.
• Strong relationship management skills with a track record of building long-term partnerships.
• Leadership experience, including mentoring and oversight of team members.
• Strategic planning and business development expertise.
• Excellent communication and presentation skills.
• Strong negotiation skills across contracts, media buying, and risk management.
• Exceptional organizational and time-management capabilities.
• Bachelor’s degree in Communications, Media, Marketing, or a related field.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Experience with CRM platforms and Microsoft SharePoint preferred.

Location: Main Office, Greater Philadelphia Area / Newtown Square & Remote

EMC Outdoor is seeking a dynamic Media Planner to drive strategic Out-of-Home media campaigns for our diverse clientele. The successful candidate will blend expertise in Out-of-Home media with strong project management skills and client-facing abilities. They will thrive as a collaborative team member in a fast-paced environment, managing multiple projects and deadlines while maintaining strict attention to detail.

As a Media Planner, you will spearhead the strategic development, client collaboration and tactical implementation of Out-of-Home media proposals, working closely with internal teams and external vendors. You will be responsible for strategic media planning, budget management, and ensuring timely execution of media campaigns.

We’re looking for a critical thinker with excellent written and verbal communication skills. The ideal candidate is proactive, adaptable, and constantly seeking innovative solutions to enhance efficiency, effectiveness, and client outcomes in media planning.

This role offers a unique opportunity to shape impactful Out-of-Home media strategies in a dynamic, evolving industry. If you’re passionate about media planning and ready to take on new challenges, we want to hear from you.

Media Planner Job Responsibilities:

Within this integral role, daily job functions include, but are not limited to the following:

• Strategic Planning: Work with clients and internal teams to develop detailed and comprehensive Out-of-Home media campaigns.
• Proposal Development: Research, interface, and negotiate with vendors to develop Out of Home media proposals for clients.
• Campaign Planning: Create a timeline and logistical elements for the deployment of contracted OOH media plans.
• Production Management: collect details for and establish timelines for the client delivery of artwork for media campaigns.
• Project Communication: Communicate with all parties on the implementation of media campaigns.
• Database Management: Update agency CRM platform with relevant project and client details.
• Research: Location and development of new vendor relationships for OOH media options. Update and maintain key sales materials.

Media Planner Skills:

• Strategic Thinking: Capacity to develop comprehensive media strategies that align with client objectives and market conditions.
• OOH Campaign Optimization: Ability to maximize the impact of Out-of-Home media campaigns using advanced scheduling tools, optimizing based on budgets, KPIs and other factors.
• Data Analysis: Strong analytical skills to interpret complex data sets, including audience behavior, campaign performance metrics, and market trends.
• Geospatial Analysis: Skill in using location data and geographic information to identify optimal placement for OOH media.
• Audience-Based Planning: Expertise in understanding multiple parameters and working with custom audiences to recommend ideal media and locations for client campaigns.
• Media Research: Proficiency in using specialized industry resources and tools like Geopath and others for in-depth media research.
• Negotiation: Strong negotiation skills for securing optimal ad placements and rates with media vendors.

Skills & Requirements

• Bachelor’s degree in communications/media or related
• 5+ years of work experience as an OOH media coordinator/planner or similar
• Experience with Microsoft Office particularly Excel and Powerpoint
• Experience with a CRM platform and Microsoft Sharepoint is a plus
• Project planning and management skills
• Budget management skills
• Other duties as assigned

Benefits

• Medical, dental and other employee benefits
• Paid Time Off (PTO): Holidays and Vacation days.
• 401K
• Employee Assistance Program (EAP).

Additional Information

• Type: Full-time
• Education Requirements: Bachelor’s Degree
• Functions: Advertising Print Production, Project Management
• Industries: Marketing and Advertising
• Salary: Commensurate with experience. Please include requirements in cover letter.