by Matthew Noll | May 3, 2011 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams
Check out some video from our recent activation in Times Square for Travelzoo. Everybody loves free coffee and snacks! httpv://youtu.be/U_0jQlPcxr0
by Matthew Noll | Apr 28, 2011 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams
We had a great time in Times Square yesterday helping TRAVELZOO celebrate ringing the NASDAQ bell. The out of home team was handing out coffee, animal crackers, and t-shirts. They were also equipped with iPads to sign people up on the spot for the...
by Matthew Noll | Apr 25, 2011 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media
Spring is in full swing everywhere, and that means fans are heading back to the ballpark for baseball season. We were very pleased to execute this mobile billboard campaign for Budweiser to cover the Giants home-opener series in San Francisco. Mobile billboards...
by Matthew Noll | Mar 29, 2011 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles
EMC Outdoor just wrapped up this exciting campaign for Rolling Stone, helping game developer UbiSoft create buzz and anticipation for their upcoming music game title “Rocksmith”. Crowds of music fans attending the hugely popular SXSW music, film and...
by Matthew Noll | Feb 3, 2011 | Billboard Advertising, Daily Updates, Featured, Traditional Media
At EMC we’re really excited to be part of the launch of an extensive new out of home advertising campaign by the popular greek yogurt – Chobani. Billboard advertising is a major component in their new nationwide campaign, and the outdoor portion covers...
by Matthew Noll | Dec 29, 2010 | Billboard Advertising, Daily Updates, Featured, Traditional Media
When the Costa Rica Tourism Board wanted to reach a number of key US markets with some spectacular out of home spaces, they turned to EMC for our in-depth National market knowledge and management of all the campaign details. From market / media research, to proposals,...
by Matthew Noll | Dec 22, 2010 | Airport Advertising, Daily Updates, Featured, Traditional Media
With the holiday travel rush underway, publisher Vintage Books has tapped EMC for a strategy to put the immensely popular Stieg Larsson “Girl” series in front of last minute gift shoppers. Stuck in the airport, on the way to visit the family for the...
by Matthew Noll | Dec 2, 2010 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising, Street Teams
When BUNN was looking for an exciting way to launch their new “Phase Brew” coffee brewers they turned to EMC for some non-traditional out of home that was much more than just your typical branding. Our team was deployed for a month to key BUNN target...
by Matthew Noll | Nov 11, 2010 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising, Segway Advertising, Street Teams
When Bud Light Lime was looking for a unique interactive way to reach audiences in San Diego they turned to EMC for a multi-media street team activation that could connect with consumers at multiple points. The Team includes Scooters that can ride around the area and...
by Matthew Noll | Oct 5, 2010 | Daily Updates, Featured, Lifestyle media
Gas station advertising is continuing to grow in popularity, partly because of its cost effectiveness, but largely because of its ability to provide very specific geo-targeting of your demographic. Want to target by zip code? – No problem! Need to target...
by Matthew Noll | Sep 28, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising, Wrapped Vehicles
To make sure their message was front and center at the 2010 TCT meeting in Washington DC, St Jude Medical once again turned to EMC Outdoor for a mobile out of home advertising campaign that would capture the attention of event attendees. Major events like trade...
by Matthew Noll | Sep 8, 2010 | Billboard Advertising, Daily Updates, Featured, Traditional Media, Truckside Advertising
What started off four years ago as a relatively modest poster campaign in one city has blossomed into a key component of Subway’s integrated regional marketing across the Southeast. Subway has remained strongly committed to the power of outdoor advertising as...
by Matthew Noll | Aug 20, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing
For the third year in a row Bud Light Lime is taking over the waters off San Diego and Los Angeles with these out of home, branded sails. The boats have been spending their weekends sailing past popular beaches, targeting a hot and thirsty audience that is ready for...
by Matthew Noll | Aug 18, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media
Virgin Mobile took the opportunity to engage with customers by giving free bike taxi rides to the huge crowds attending Lollapalooza and the Chicago Air & Water Show. The bikes were strategically placed in key areas around the festivals, where they provided...
by Matthew Noll | Aug 5, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams
In order to reach thousands of computer professionals at the Siggraph convention in Los Angeles, Intel turned to EMC for some creative outdoor advertising. A team of brand ambassadors with Intel branded Coffee backpacks were stationed on the main pedestrian routes to...
