Our thoughts on OOH
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How can Out of Home complete the media puzzle? – Thoughts on the recent OAAA Conference
I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed. All the right questions were asked as the industry is moving towards an embrace of technology, data and audience identification. These are a few of my key takeaways about where Out of Home is headed.
A Day in the Life: Summer Festivals
I always look forward to this time of year -- when the weather is just right, the atmosphere in the city is hopping, and everyone is ready to attend a calendar of summer events. With so many options for summer events and festivals to choose from, what type of day would your targeted group be facing?
Thoughts on my first OAAA Convention, or, What do Punctuated Equilibrium, Usain Bolt, and Thanksgiving Dinner have to do with Out of Home?
Last week I had the distinct pleasure of attending my first OAAA/Geopath conference in New Orleans. With all the changes we’ve been seeing in the industry over the past few years I was excited to see where this was all headed. Out of Home media is ready to take a giant leap forward, here's where we think that leap is headed.
How out of home media helps reach continuing education students
The adult student looking to go back to school not only has distractions at their job and family life, but is bombarded with messaging in the digital space. How do you ensure your message is getting delivered, standing out and making an impact?
Millennial Mindset: A Day in the Media Life of a Millennial
This is the first in a series that will look at millennials and how they interact with out of home media. This first segment goes through the daily interactions that a millennial can have on any given day of the week with OOH media.
How to support your event with sponsorship strategies & exhibitor marketing tactics
The event organizer is committed to producing a successful event for all its members in attendance. While there are many tasks at hand when producing an event, sponsorship-advertising solutions are but one element that requires special attention.
Emerging Trends That Will Shape the Future of Digital Out of Home
Digital Out of Home media is on the verge of a change that will ultimately reshape the Out of Home industry. As the media moves toward a screen based environment tied to data & technology criteria like time, content, and contextual relevance will be the new pillars of OOH media placement.
Changing Aisles: How the shift to online shopping will affect grocery stores & marketing
The shift to online grocery shopping is poised to make a dramatic shift not just to the fundamental ways in which grocery stores operate, but also how grocery chains will market themselves in the future.
Amplifying Your Digital Media Plan with Out of Home
Based on the level of investment in digital ads, agencies and brands alike have started asking critical questions…are we getting what we expect from our digital online ad spend? How can we be more assured that our message is getting to our consumer and moving that all important needle?
Summer is Coming: Use Experiential to Connect with Your Customer
Summer is a time when you’re sure to see people outside, open to new experiences in the beautiful weather. Experiential marketing is the smartest way to reach your target audience to create positive lasting impressions, promote new items, boost sales and make your brand stand out.
Chicago | A Day in the Life of a Convention Attendee
Attending a convention in Chicago puts you in the middle of the largest city in the Midwest. With so much to do outside, why limit yourself to the walls of McCormick Place? We've put together a list of 7 Things to Do While in Chicago for a Convention.
Summer Vacation: Reaching tourists in major markets with Out of Home
This summer between Memorial Day and Labor Day, Americans will take over 600,000,000 long distance trips (TripAdvisor). Combine that with the fact that in 2015 leisure travelers in the U.S. spent over $650 billion (US Travel Association), it becomes clear that there is a strong marketing opportunity in tourist areas during the summer that is just waiting to be tapped.
The Benefits of Partnership: How an Out of Home Expert Can Bring Focus to Your Media Planning
We as consumers commonly face situations when we have to seek out experts or professionals to handle tasks we either are unfamiliar with, or don’t have the time to handles ourselves. In the advertising world, ad agencies as well as brands can face the same challenges when it comes to planning and placing out of home media. While many agencies and marketing departments have the ability to handle the task, using an out of home media expert can be beneficial in many ways.
How are Conventions Thriving When Communication is at Our Fingertips?
Desktop, laptop, tablet, smartphone. Email, phone call, text, Skype, FaceTime, video-conferencing – with so many forms of digital communication at our fingertips 24/7, making clients just a tap away why is it that tradeshows are not just surviving, but thriving in the connected age? There are five crucial reasons for leaving the office behind and attending an event.
A New Year, A New Lesson Plan: OOH & Data
Are you having trouble reaching potential students in a media saturated market? There is a need for a more focused and calculated media plan, utilizing data to reach potential students. Learn how big data can inform your out of home placements, and help focus you efforts on the right audience.
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