Our thoughts on OOH
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Millennial Mindset Pt 3: The Experiential Element
What if I told you the best form of advertising to reach millennials isn’t really “advertising” at all? – at least not in the traditional sense. Our lives are centered around relationships, and while marketers seem to think those relationships are all online, most of us would still prefer face to face experiences. In my last article, we talked briefly about how experiential advertising is incredibly effective in campaigns targeting millennials. In this article, we’ll talk about why it’s absolutely necessary.
Expand Exhibitor Marketing Footprints With Unique New Promotional Sponsorships
Trade shows and conventions are critical marketing opportunities for exhibitors. Many companies devote relatively large portions of their marketing budget to these events recognizing the benefit of the face to face meetings.
One important part of trade show planning for exhibitors is taking advantage of sponsorship-advertising opportunities to increase their share of voice, and drive that all-important traffic to their booth. But for some associations it can be a struggle to keep pace with the exhibitor’s demand for new marketing strategies.
From Directional to Behavioral – The Wedding Cake Model of Out of Home Media Planning
Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for the evolution of Out of Home media planning. If you haven't been paying close attention, you may think OOH is still planned the way it was 20 years ago, but nothing could be farther from the truth.
The Booth and Beyond: Fundamentals for Your First Trade Show
Trade shows and conventions can be crucial marketing opportunities for exhibitors. We wanted to tap into the expertise of some of the newest team members’ of our Trade Show Marketing team, and share some of their knowledge on preparing for your tradeshow experience. This will be the first in a series that will walk you through key steps in the process - from the initial planning stages, to designing your booth, to checklists for your activation, and of course driving traffic to your booth using OOH media.
The Numbers Behind Trade Shows
Trade show marketing is one of the most...
What is Out of Home Media? – An Introduction
When you say "Out of Home" most people will immediately think of billboards, but rarely do they go too far beyond that. The truth is Out of Home is an incredibly broad, and wildly diverse media channel that can reach consumers in a variety of ways. So, if you’re new to advertising, or you’d just like to brush up on OOH choices so you can sound really smart to your client, we’d like to provide a little bit of assistance.
A Tale of Two Retails: Why Real World Commerce is Still Key to Holiday Shopping
The growth of online shopping has been a popular headline for several years now, you can hardly look at any advertising related news sites without seeing an article with dire pronouncements about the death of brick and mortar stores. But when it comes to the holiday season, the numbers paint a very different picture.
Top 5 Questions About Out of Home Advertising
I spend a good portion of the year traveling to cities across our great land, conducting meetings to introduce our services, explore potential partnerships and discuss the Out of Home landscape in general. One of the things I enjoy is creating an “a-ha” moment in my meetings, stoking the creative flames of my audience or providing a much-needed solution to an ongoing problem. Interestingly, I find that I get some of the same questions time and again, and I thought I’d share them with you.
The Link, The Bridge & The Billboard: Could Out-of-Home provide the breakthrough that unlocks Omni-Channel Advertising?
The omni-channel paradigm is the Holy Grail of modern advertising, yet there have been significant obstacles in achieving it. Out of Home can provide a powerful additional touchpoint and tool by improving the ability to positively identify audiences (one of the most crucial elements) and bring them into the digital environment.
Millennial Mindset pt2: Creative that Connects
Millennials hate advertising. There, I said it. But we still need the essentials. We still want to travel, we want to go out, we want a better phone plan. So where do we get information? Sounds like a major conundrum, right? In part 2 of our series on millennials we take a look at what kind of creative connects with this generation.
Experiential: A Natural Extension to Out of Home
Experiential marketing tactics can add an additional robust dimension to your Out of Home plan, that brings a campaign together so that it is more than the sum of its parts.
Realizing the Full Potential of Out Of Home Media
For years, Out of Home has struggled with competing against other, more high profile media for budget dollars. But recent, major studies may change all that, showing that Out of Home has been overperforming, and undervalued all this time.
OOH: The Spice in Your Media Plan
Chili is one of my favorite dishes to prepare for my family. There must be a million different recipes out there, but if nothing else, you gotta have some type of meat, beans and a sauce. Think of the basic ingredients to any chili recipe and compare it to traditional media – T.V./meat, radio/beans, sauce/digital. But who wants just the basics when you can enhance it with OOH/spices?
San Francisco | A Day in the Life of a Convention Attendee
San Francisco is one of the top trade...
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