Our thoughts on OOH
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Understanding the Trade Show Attendee Experience
Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. An effective trade show marketing strategy must be unique and specific for reaching attendees going to the convention market, during the event, and throughout their time moving around the city.
The ABCs of Out-Of-Home Measurement
The methods for measuring out of home media have changed drastically over the last few years - if you haven't been paying close attention you might have missed out. Let us get you up to speed on where OOH has come from, and the exciting new tools that are just on the horizon.
5 Keys to Planning Your Experiential Campaign
The dynamics of today’s market and how companies reach consumers is shifting. To address the new market dynamics, implementing experiential marketing in your marketing mix is quickly becoming a necessity. The question is no longer if you should be doing experiential, but how. If you’re new to the game, these five important keys-to-success will get you started.
The Budget & The Booth: A Trade Show Tale as Old as Time
Exhibiting at your first trade show can feel like venturing into unknown territory. Doing your research and putting together a strong team are some key steps. Our guide will help you make sense of the chaos, maximize your budget and achieve your fairy tale ending.
10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning
As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. As an out of home and experiential marketing strategist, my job is to ensure that media planners, buyers and strategists are considering the often-overlooked channels that I work in throughout the year. In that spirit, here are 10 reasons why you should be taking a deeper look at Out of Home media and experiential marketing.
Mobile Tours: A Cost-Effective and Impactful Way to Reach a Hyper-Targeted Audience
A Mobile Tour allows a brand to maximize resources by designing a self-contained, fully-customizable, mobile exhibit space that creates a brand personality and easily travels where the target demographic actually lives, works and plays.
The Numbers Behind Experiential Marketing [Infographic]
Experiential marketing is becoming a more popular tool in the advertisers tool belt. Brands and agencies are realizing how it can effectively establish a one-to-one relationship with consumers, generate positive brand awareness, and drive customer loyalty.
Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement
The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the cusp of just such a “once in a while” moment, a foundational change that will completely reshape the future of the industry.
What is Experiential Marketing?
It goes by a lot of names…. "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", or "special events". But no matter what name people use, it’s clear that there is one thing experiential marketing is, and that’s confusing. Experiential is still a (relatively) new channel, and it’s continuing to develop before our eyes. So, let’s take a look at some of the key features of what Experiential Marketing really is…
Intro to OOH: Pt 3 – How to plan your Out of Home Media
Recent changes in data & technology are transforming the industry into a media that can be planned with the same types of targeting and precision as other channels. With the wide variety of media options available, the variability of media efficacy across different markets, and the advances in data, it’s critical that advertisers approach their OOH plan with the same level of detail as their other media. So, to help get you started here are some of the key questions that you will want to have the answers to before you start planning your Out of Home campaign:
5 Important Trends For Out Of Home Media In 2018
As 2018 fast approaches, I see a number of key trends that will continue to dominate the Out of Home industry. Big data, digital strategies, location and audience analytics will continue the rapid transformation of the Out of Home media landscape, changing how advertisers plan, buy, and deliver creative. As new measurement techniques, and integration with digital channels come online they will continue to add to the value proposition for Out of Home, making it an even stronger component of a robust media plan.
Why Should You Include Out of Home in Your Media Plan?
In this increasingly digital age, why should you be including Out of Home media? Why consider OOH when digital online and mobile are king? In this second installment of our 3-part series, “An Introduction to Out of Home”, we are going to touch upon not just why Out of Home should be considered, but why it should be a core media buy for any plan.
How to Reach Family Decision Makers: A New Media Plan for a New Lifestyle
Marketing to Family Decision Makers has changed drastically over the last few years, as consumer behavior and media channels have shifted. How can marketers reach the Family Decision Maker? With a combination of digital media and Out of Home.
How are Mobile Advertising and Out of Home Media Aligned? [Infographic]
We all know that the use of mobile devices is reshaping both consumer behavior, and the ways advertisers reach them. But have you stopped to think about how this newest media format relates to the oldest media format? Our new info-graphic shares some interesting stats on how the Mobile and Out of Home advertising worlds overlap and intertwine.
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