by Song Heo | Nov 16, 2023 | Featured, Trade Show Marketing
When we conducted our study – Beyond the Booth: A Report on Exhibitors’ Viewpoints and Attitudes Toward Sponsorship Opportunities – it provided some actionable insights into the exhibitor experience and their relationship with event sponsorships. We discovered three...
by Song Heo | Mar 20, 2023 | Associations, Featured, Trade Show Marketing
Estimated reading time: 7 minutes When we conducted our recent study – Beyond the Booth: A Report on Exhibitors’ Viewpoints and Attitudes Toward Sponsorship Opportunities – it surfaced some fascinating insights into the struggling trade show exhibitors experience and...
by Song Heo | Mar 7, 2023 | Featured, Trade Show Marketing
As we move into 2023 events are back in full swing, and there are some interesting trade show marketing trends developing as things are really ramping up for the spring trade show season. It’s time for our quarterly pause to take stock of what’s been happening in the...
by Song Heo | Dec 8, 2022 | Associations, Featured, News, Trade Show Marketing
Sponsorship opportunities are a key part of the trade show and conference ecosystem. Sponsorships are critical for both the exhibiting brands, as well as the event organizations themselves. For exhibitors, conferences are such an important part of their yearly...
by Song Heo | Nov 29, 2022 | Associations, Featured, News, OOH Media, Trade Show Marketing
Adding Out of Home media sponsorships to your event can create significant benefits for both exhibitors and event organizations. Sponsorship opportunities are a critical part of any major conference or trade show. For the exhibitors, they offer essential ways to...
