by Matthew Noll | Mar 29, 2010 | Daily Updates, Featured, Grocery Store Advertising
Out of home media excels at highly targeted placement — in other words putting your advertising exactly where your desired audience will see it. In order to reach women in the Chicago area, and inform them about their new women’s health center, the...
by Matthew Noll | Mar 10, 2010 | Daily Updates, Featured, Gas Station Advertising
Out of home can provide some of the most cost effective media platforms, and offers a wide variety of options, so there’s almost always something to reach into your target market. For example . . . If you’re a short term health insurance provider...
by Matthew Noll | Feb 15, 2010 | Daily Updates, Featured, Guerrilla Marketing, Mobile Billboards, Scooter Advertising, Street Teams
Boost Mobile was on hand to reach the huge crowds in Miami for Super Bowl XLIV. Boost used a variety of media to reach the mobs of fans that descended on south Florida, including Scooters, Walking Billboards, and Mobile Billboards. By using mobile media, Boost was...
by Matthew Noll | Jan 6, 2010 | Airport Advertising, Daily Updates, Featured, Traditional Media
As part of their ongoing efforts to educate the public about the Flu, and promote habits designed to reduce the spread of infection this Winter, the Center for Disease Control has turned to some highly targeted ads — and we’re glad to be a part of the...
by Matthew Noll | Dec 3, 2009 | Billboard Advertising, Daily Updates, Featured, Traditional Media
When the Pennsylvania WIC (Women, Infants & Children) program wanted to reach their target audience in lower income areas across the entire state to promote healthier dietary choices and greater partnership, they tapped Douglas Gould & Company, a NY-based...
