by Matthew Noll | Dec 11, 2014 | Daily Updates, Event Marketing, Featured, Lifestyle media, Mall Advertising, Street Teams
In order to target holiday shoppers and Delta Sky Miles cardholders in the Minneapolis market, Delta created a pop-up gift wrapping station at the mall for Black Friday, and all of the weekends between Thanksgiving and Christmas. The wrapping station created a branded...
by Matthew Noll | Nov 5, 2014 | Billboard Advertising, Featured, Traditional Media, Transit Shelters
The battle between Icelandic Vikings and Greek Hoplites is heating up, or at least it is in the yogurt world. Icelandic style “skyr†yogurt maker Siggi’s is taking their quest to overthrow Greek dominance of the yogurt world to the next level. A key stage in...
by Matthew Noll | Aug 25, 2014 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Street Teams
Sound Credit Union wanted to step beyond traditional branding, make a personal connection with consumers, and emphasize their position as a community bank with deep roots in the Seattle area. To achieve this, a team of brand ambassadors has been strategically working...
by Matthew Noll | Jul 28, 2014 | Digital, Featured, News, OOH Media
When British Airways took home the Cannes Lion this year for their amazing “Look Up” (link) campaign it was a wake-up call for anyone who hadn’t noticed: Digital out of home has arrived. It is a fully established media with the potential to be a creative tour...
by Matthew Noll | Jul 16, 2014 | Experiential Marketing, News
Stuart will lead EMC Outdoor’s National / International Experiential Division: EMC Events Jennifer Stuart has joined EMC Outdoor (www.emcoutdoor.com) as Director of Events, bringing over 14 years of event marketing experience to the EMC Outdoor team. Based out...
