Penn Museum: Experience Challenges Visitors to #MovetheSphinx

by Luke Woods | Sep 24, 2019 | Experiential Marketing, Featured

As a part of their ongoing Building Transformation project, the Penn Museum planned to move the 12.5 ton Sphinx of Ramesses II from the Egypt Gallery, where it sat since 1926, to the museum’s main entrance hall. In anticipation of this historic move, we were tapped...

Engaging Tech for Experiential Marketing [Infographic]

by Luke Woods | Aug 27, 2019 | Experiential Marketing, Featured

Experiential Marketing is a marketing strategy that helps consumers engage with a brand or product in a unique way. There are many different approaches to and types of experiential marketing, and this infographic focuses on the benefits of integrating brand...

Veritas Farms: Growing a CBD Brand Using Out of Home

by Luke Woods | Aug 23, 2019 | Billboard Advertising, Featured

With the passage of the Farm Bill of 2018 came a growing popularity of Cannabidiol (CBD) infused products. In the United States alone, some analysts expect CBD sales to exceed $20 billion by 2024. This upward trajectory appears to be a promising opportunity for...

3-D Chalk Art Illustrates Experiential & Social Integration

by Luke Woods | Jul 18, 2019 | Experiential Marketing, Featured

Social Media Day Philadelphia is an annual event that brings together top marketing professionals to discuss the latest trends and insights in social media. It’s a once-a-year opportunity for agency and brand social media experts to connect through presentations,...

Amgen: BiTE “Engages” Attendees at ASCO 2019

by Luke Woods | Jun 14, 2019 | Event Marketing, Experiential Marketing, Featured, Trade Show

Trade shows offer valuable opportunity for pharmaceutical brands to reach targeted audiences in specific ways, and often that means thinking beyond the booth. While exhibit booths and distributed collateral ensure share-of-voice beside competitors, it’s also...