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Using Sports to Engage and Connect with Consumers

Using Sports to Engage and Connect with Consumers

by Haley Altus | Apr 26, 2018 | Featured, OOH Media

The Eagles win in Super Bowl LII created a feeling of excitement throughout the city of Philadelphia. Now, imagine if your brand could do the same! As a lifelong Philadelphia sports fan, loyalty to my teams has been accompanied by the strain of being an underdog. I’ve...
Millennial Mindset Pt 3: The Experiential Element

Millennial Mindset Pt 3: The Experiential Element

by Haley Altus | Nov 20, 2017 | Experiential Marketing, Featured, News

Why You Should Use Experiential Marketing to Reach Millennials What if I told you the best form of advertising to reach millennials isn’t really “advertising” at all? – at least not in the traditional sense. Our lives are centered around relationships and while...
Millennial Mindset pt2: Creative that Connects

Millennial Mindset pt2: Creative that Connects

by Haley Altus | Aug 18, 2017 | Agency Life, Featured

Millennials hate advertising. There, I said it. But we still need the essentials. We still want to travel, we want to go out, we want a better phone plan. So where do we get that information? Sounds like a major conundrum, right?  The ability to connect with a target...
Millennial Mindset: A Day in the Media Life of a Millennial

Millennial Mindset: A Day in the Media Life of a Millennial

by Haley Altus | May 2, 2017 | Featured, News, OOH Media

Part 1 of a series featuring insights into millennial behavior – by an actual millennial One year ago, I was introduced to the Out of Home world. OOH was not a common term used in any of my Penn State communications classes so the last year has been quite the...

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