Industry Conferences: The Super Bowl of Non-dues Revenue Growth Strategies

by Dana Johnston | Mar 5, 2025 | Associations, Featured, News, Trade Show Marketing

Non-dues revenue growth strategies are one of the most important challenges that associations need to address. One of the biggest opportunities is the fact that their yearly conference is often the Super Bowl for that industry. Over 127 million football fans and...

Conference Marketing Trends for 2025

by Dana Johnston | Dec 4, 2024 | Associations, Featured, Trade Show Marketing

This year, the EMC Outdoor team traveled to nearly a dozen convention markets to support our association, non-profit event organizer, and corporate exhibitor partners with out-of-home (OOH) sponsorships. From the East Coast, to Chicago, up to a mile high in Denver,...

Is Your Conference Ready for Out-of-Home Media Sponsorships? – 6 Signs Your Association Might Be Missing Out On Untapped Non-Dues Revenue

by Dana Johnston | Jul 23, 2024 | Associations, Featured, Trade Show Marketing

In today’s dynamic marketing landscape, event organizers constantly seek innovative strategies to enhance attendee experiences, increase sponsor satisfaction, and maximize non-dues revenue for associations. One frequently overlooked avenue is integrating...

Expanding Non-Dues Revenue with Out of Home Media

by Dana Johnston | Apr 11, 2024 | Associations, Exhibitors, Featured, OOH Media, Trade Show Marketing

How Associations Are Unlocking New Non-Dues Revenue Through Out-of-Home Advertising Consider a large medical conference with more than 12,000 annual attendees. Identifying, vetting, and implementing new sponsorship opportunities at that scale is a significant...