by Christie Massey | Oct 24, 2019 | Featured, OOH Media
The new Geopath Insights released earlier this month usher in a new era of Out of Home media planning. As an industry, we are shifting from a focus on the format and location to a focus on the audience. Planners now have access to complex and distinct audience...
by Christie Massey | Feb 28, 2019 | Featured, OOH Media
Marketing for health insurance brands can be extremely challenging. They face several different complex and unique hurdles to acquiring new subscribers. So how can a health insurance brand stand out in the marketplace while facing stiff competition? How can they...
by Christie Massey | Dec 11, 2018 | Featured, OOH Media
The digital world has shifted the way that we all think about reaching consumers. Today, we can dig into deep levels of data and analyze critical information that gives us incredible insights into customer behaviors. For planners and marketers, these insights are...
by Christie Massey | Apr 13, 2018 | Featured, News, OOH Media
For advertisers and marketers, data is our life-blood. It guides every strategic decision we make. We spend countless hours tracking, gathering, understanding, and interpreting it. Even in the early days of advertising when newspapers were the only available medium,...
by Christie Massey | Dec 1, 2017 | Digital, Featured, News, OOH Media
How to Reach Family Decision Makers: A New Media Plan for a New Lifestyle You had me at buy one get one free… It’s an understatement to say my life has changed over the last decade. I have gotten married, bought a house, had two babies, bought a bigger house and...
