by Christie Massey | Dec 11, 2018 | Featured, OOH Media
The digital world has shifted the way that we all think about reaching consumers. Today, we can dig into deep levels of data and analyze critical information that gives us incredible insights into customer behaviors. For planners and marketers, these insights are...
by Christie Massey | Apr 13, 2018 | Featured, News, OOH Media
For advertisers and marketers, data is our life-blood. It guides every strategic decision we make. We spend countless hours tracking, gathering, understanding, and interpreting it. Even in the early days of advertising when newspapers were the only available medium,...
by Christie Massey | Dec 1, 2017 | Digital, Featured, News, OOH Media
How to Reach Family Decision Makers: A New Media Plan for a New Lifestyle You had me at buy one get one free… It’s an understatement to say my life has changed over the last decade. I have gotten married, bought a house, had two babies, bought a bigger house and...
by Christie Massey | May 12, 2017 | Featured, OOH Media
How do you ensure your marketing plans are reaching busy working adults looking to return to school? With over 7,000 higher education institutions in this county, the market is saturated and competition is at an all-time high (https://nces.ed.gov/, U.S. Department of...
by Christie Massey | Feb 17, 2017 | Featured, OOH Media
Are you having trouble reaching potential students in a media saturated market? Competition is high with similar course schedules and degree programs being offered across many higher education platforms. Traditional media may be falling short in delivering the message...
