by Christie Massey | Mar 22, 2022 | Agency Life, Featured, News
We’ll pick up with Part Two of our Women In Media roundtable discussion. If you missed part one you can read it here. Christie Massey: Kate, do you want to go right into a big challenge you faced working as a woman in our industry? Kate Zwizanski: Yeah, sure. This was...
by Christie Massey | Mar 17, 2022 | Agency Life, Featured, OOH Media
Women in marketing have made remarkable contributions to the industry and also faced a host of challenges. As a WBENC organization, we thought it was important to observe Women’s History Month, so we pulled together a group of seasoned executives to discuss...
by Christie Massey | Feb 8, 2022 | Experiential Marketing, Featured, OOH Media
What is Out of Home media? Even for experienced marketers, can be tempting to dismiss out of home media as “just billboards”. Average ad spends pale compared to digital and television, so it’s no wonder Out of Home is often an afterthought. But, in reality, it’s...
by Christie Massey | Oct 27, 2021 | Experiential Marketing, Featured, News, OOH Media, Trade Show Marketing
The past 18 months has been a roller coaster for the advertising industry, and for the Out of Home industry in particular. Lockdowns, people working – and shopping – from home meant reduced traffic on the roads, and this meant that marketers were not looking at OOH...
by Christie Massey | Jun 23, 2021 | Featured, News, OOH Media
As human beings, we frequently accept certain assumptions as facts just because they are generally believed. This is certainly true of marketers as well, and one belief that has been commonly accepted is that Out of Home media may help drive brand awareness but...
