by Betsy McLarney | Jan 12, 2022 | Featured, OOH Media
As we launch into the new year it’s time to take a look at the Out of Home media trends for 2022. No matter where you look, 2021 was a year to remember for marketers – and not always in a good way. But the turbulence experienced while navigating the now-cliche...
by Betsy McLarney | Oct 20, 2021 | Featured, News, OOH Media
As the marketing world prepares for the deprecation of third party cookies we take a look at the role of Out of Home media in the post-cookie marketing world. Google’s plans for third-party cookie phaseout sent the marketing world reeling. For savvy marketers,...
by Betsy McLarney | Sep 1, 2021 | Featured, News, OOH Media
Most advertisers look at Out of Home (OOH) as a media format best suited to reach consumer audiences and may overlook the fact that marketers can use Out of Home media to reach B2B audiences. If you are one of these advertisers, you might be losing key opportunities...
by Betsy McLarney | Feb 8, 2021 | Featured
As EMC Outdoor celebrates 30 years in business, it occurs to me that our journey mirrors the trajectory of the “Outdoor Advertising” industry and Big Tech. Some of the notables as I take a walk down memory lane bring back fond memories of how much change has...
by Betsy McLarney | Oct 6, 2020 | Featured
Branding Locally in the Time of Covid “Know your audience” has always been a key mantra driving advertising; today it is more relevant and imperative that marketers select appropriate media to reach the audience with greater precision based on behavioral data. Local...
