Smile Direct Club: National & International Reach
Strategy
Reach UrbanStems’ ideal customer within high-traffic delivery zones by meeting them where they already are: on the go in city centers.
Tactics
Transit shelters, rail stations, and wrapped buses in Philadelphia and Washington, D.C. provided consistent, high-frequency exposure. Bold, colorful creative reinforced brand recall while strategically placed media ensured visibility during peak commuting hours.
Results
16.9% Lift in Aided
Brand Awareness
11.3% Lift in Brand Recall
25.6% Lift in Message Recall
.