by Rebecca Gamsby | Jun 22, 2018 | Experiential Marketing, Featured
People go on vacation to experience something different than normal. Be it food, beaches, nightlife, history, or culture, you’re sure to find several or all of these at any chosen destination. So, if people go on vacation to escape everyday life and have these...
by Keith Hernandez | Mar 30, 2018 | Experiential Marketing, Featured
The dynamics of today’s market and how companies reach consumers is shifting. As the newest generation of buyers, millennials continue to gain purchasing power, and the market has adapted to their interests and buying habits. Millennials, unlike generations before...
by Jerry Buckley | Mar 19, 2018 | Experiential Marketing, Featured, News, OOH Media
As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. As an out of home and experiential marketing strategist,...
by Rebecca Gamsby | Mar 2, 2018 | Experiential Marketing, Featured
Even though Punxsutawney Phil saw his shadow and we’re muddling through 6 more weeks of winter, now is the time to start planning for Spring and Summer Mobile Tours. With a ton of front-end logistics like fabricating the vehicle, planning routes/location stops and...
![The Numbers Behind Experiential Marketing [Infographic]](https://emcoutdoor.com/wp-content/uploads/2018/02/experiential-inforgraphic-header.jpg)
by Derek Frisicchio | Feb 27, 2018 | Experiential Marketing, Featured
Experiential marketing is becoming a more popular tool in the advertisers tool belt. Brands and agencies are realizing how it can effectively establish a one-to-one relationship with consumers, generate positive brand awareness, and drive customer loyalty. Here are a...
by Liz Scott | Feb 22, 2018 | Experiential Marketing, Featured, News
It goes by a lot of names: experiential marketing, event marketing, on-ground marketing, live marketing, participation marketing, or special events. No matter what name people use, it’s clear that there is one thing experiential marketing is, and that’s confusing....
