by Rainy McGrew | Mar 17, 2020 | Experiential Marketing, Featured
**Editor’s note: With the current COVID-19 situation, you likely aren’t thinking about experiential marketing. That said, if we focus on the future, there will be a time when consumers are out and about again, and having been sequestered for so long on a...
by Ian Williams | Sep 11, 2019 | Experiential Marketing, Featured
Experiential marketing activations at major sporting events offer brands an important opportunity for reaching key audiences. Many people dream of attending the biggest sporting events around the globe: Super Bowl, World Cup Finals, Daytona 500, etc. A relative few...
by John Foster | Sep 4, 2019 | Experiential Marketing, Featured
Today’s audiences are interested in and motivated by memorable experiences. More and more we are seeing brands branching out, utilizing events as a way to communicate with and provide value to consumers. In fact, 84% of marketers say events and experiences are a...
![Engaging Tech for Experiential Marketing [Infographic]](https://emcoutdoor.com/wp-content/uploads/2019/08/header_WIP1-1.jpg)
by Luke Woods | Aug 27, 2019 | Experiential Marketing, Featured
Experiential Marketing is a marketing strategy that helps consumers engage with a brand or product in a unique way. There are many different approaches to and types of experiential marketing, and this infographic focuses on the benefits of integrating brand...
by Jerry Buckley | Jul 30, 2019 | Experiential Marketing, Featured
This summer, I had the opportunity to participate in Philadelphia Social Media Day as an Experiential marketing expert. Social Media Day is an annual event that brings together top social media and marketing professionals from around the country to connect and engage...
by Ash Salleh | Jul 2, 2019 | Experiential Marketing, Featured
Experiential marketing is a strategy that encourages consumers to actively experience a brand. It promotes customer engagement and positive association with a brand or product. As such, more and more brands are integrating some sort of experiential marketing tactics...
