by Matthew Noll | Jul 16, 2009 | Daily Updates, Featured, Traditional Media, Transit Shelters
Summer’s here and the time is right for . . . Transit Shelter advertising! When the Trump Plaza in Atlantic City wanted to reach out to potential guests at the beginning of their big summer travel season they turned to EMC to coordinate a large scale campaign of...
by Matthew Noll | Jun 29, 2009 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media
What do you do if you want to reach event attendees outside the convention center, in an area where there is no traditional out of home media available? Well, if the event happens to be near water you can sail right up to the crowds. That’s exactly what Ciba...
by Matthew Noll | Jun 23, 2009 | Billboard Advertising, Daily Updates, Featured, Mobile Billboards, Non-traditional Media, Traditional Media
When Tampico beverages wanted to make a big splash, and increase their presence in the Las Vegas market they made sure to include outdoor advertising as a key part of their integrated campaign. The overall strategy, designed to reach Hispanic Moms, included out of...
by Matthew Noll | Jun 10, 2009 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising
Most of the time advertisers are forced to seek out their audience, who may be spread across a state, a region, or the whole country. But occasionally an opportunity presents itself where they can find them all in one place. Major events – like trade shows,...
by Matthew Noll | Jun 1, 2009 | Bike Displays, Branded Inflatables, Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media
In order to reach NASCAR fans at Charlotte’s SPEED WEEK in a fun and engaging way, Nationwide Insurance turned to the power of non-traditional out of home to drive people to their “Meet Dale Earnhardt Jr.” contest registration and event. As part of their ongoing...
by Matthew Noll | May 4, 2009 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising
When American Airlines wanted to reach busy college students at the University of Texas, and get them to sign up for their AAdvantage Miles plan they knew they needed a unique approach, so they turned to EMC for some cutting edge out of home advertising. A team of...
by Matthew Noll | Apr 6, 2009 | Daily Updates, Featured, Truckside Advertising
Outdoor advertising is a perennial favorite for announcing a “Grand Opening”. It can announce your presence in a big, bold way, and drive traffic to your location. So when the Sports Authority wanted to announce their new location in Honolulu they...
by Matthew Noll | Mar 17, 2009 | Daily Updates, Event Marketing, Featured, Non-traditional Media, Street Teams
When Nationwide Insurance needed to create some extra excitement at the annual BISA conference they turned to one of the coolest new out of home media to appear on the event marketing stage — Digital Display Apparel. These displays are essentially...
by Matthew Noll | Mar 9, 2009 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Gas Station Advertising, Guerrilla Marketing, Lifestyle media, Mall Advertising, Mobile Billboards, Non-traditional Media, Traditional Media, Transit Shelters, Truckside Advertising, Wrapped Vehicles
When Boost Mobile needed to amplify their presence in key markets throughout the U.S. they turned to EMC to tap into the power of outdoor. Boost’s target area was over 20 markets, as diverse as Flint MI, Boston MA, Nashville TN and Miami FL — each bringing its...
by Matthew Noll | Feb 6, 2009 | Airport Advertising, Billboard Advertising, Bus Advertising, Daily Updates, Featured, Non-traditional Media, Traditional Media, Wrapped Vehicles
. . . In the beginning there were the Bog People, and they got around in a big red double decker bus . . . Ok, it wasn’t really the Bog People in the bus, it was actually guests of the Natural History Museum of Los Angeles County. Since 2006 the Museum has...
by Matthew Noll | Jan 19, 2009 | Billboard Advertising, Daily Updates, Featured, Traditional Media, Transit Shelters
We sincerely apologize for getting the Subway “five-dollar-foot-long” song stuck in everyone’s head (you have to admit – it’s a really catchy jingle) but we couldn’t pass up the opportunity to write about this outdoor advertising...
by Matthew Noll | Jan 5, 2009 | Billboard Advertising, Daily Updates, Featured, Non-traditional Media, Traditional Media, Truckside Advertising
It’s January, it’s cloudy and cold and you would like nothing more than to get away to a sunny beach in Mexico. That’s just what AeroMexico is counting on as it reaches out to audiences across the U.S. With this campaign running nationwide in eight...
by Matthew Noll | Dec 16, 2008 | Daily Updates, Featured, Lifestyle media, Mall Advertising
During the crowded holiday shopping season (yes, even this year) mall advertising is a great way to concentrate your out of home advertising efforts. That’s just what the Phipps Conservatory in Pittsburgh, PA is doing to drive traffic to their annual Winter...
by Matthew Noll | Nov 24, 2008 | Daily Updates, Featured, Guerrilla Marketing, Mobile Billboards, Mobile Projection, Non-traditional Media
We were tapped by Obama for America to manage a multi-state out of home campaign that would help get voters to the polls where the competition was tough. At crunch time, Obama’s marketing team turned to the out of home palette — recognizing that outdoor...
by Matthew Noll | Oct 17, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising, Wrapped Vehicles
This campaign is a great case of the right media for the right message: In order to promote their new portfolio of environmental solutions to help businesses reduce the impact of printing Hewlett Packard chose a pair of “green” media—wrapped Smart Cars and...
