by Matthew Noll | Jun 21, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media
Michelob Ultra got a hole in one at the US Open this weekend. In order to reach fans attending one of the biggest golf events of the season they launched a sailboat with a giant branded sail to the waters off Pebble Beach. The sailboat provided great exposure as it...
by Matthew Noll | May 21, 2010 | Daily Updates, Featured, Truckside Advertising
To create street level buzz for the launch of their new “Canvas” line, Lands’ End turned to EMC Outdoor for an out of home program that would be true to their brand & style, while uniquely reaching a hip, urban audience in Boston and NYC. This wrapped truckside...
by Matthew Noll | Apr 12, 2010 | Billboard Advertising, Daily Updates, Featured, Traditional Media
Everyone here at EMC is a HUGE AC/DC fan (ok, maybe not everyone, but I am, and I’m writing this so . . . ) Consequently we were thrilled to be tapped to help with the out of home component for the impending release of the Iron Man 2 soundtrack, featuring the...
by Matthew Noll | Mar 29, 2010 | Daily Updates, Featured, Grocery Store Advertising
Out of home media excels at highly targeted placement — in other words putting your advertising exactly where your desired audience will see it. In order to reach women in the Chicago area, and inform them about their new women’s health center, the...
by Matthew Noll | Mar 10, 2010 | Daily Updates, Featured, Gas Station Advertising
Out of home can provide some of the most cost effective media platforms, and offers a wide variety of options, so there’s almost always something to reach into your target market. For example . . . If you’re a short term health insurance provider...
by Matthew Noll | Feb 15, 2010 | Daily Updates, Featured, Guerrilla Marketing, Mobile Billboards, Scooter Advertising, Street Teams
Boost Mobile was on hand to reach the huge crowds in Miami for Super Bowl XLIV. Boost used a variety of media to reach the mobs of fans that descended on south Florida, including Scooters, Walking Billboards, and Mobile Billboards. By using mobile media, Boost was...
by Matthew Noll | Jan 6, 2010 | Airport Advertising, Daily Updates, Featured, Traditional Media
As part of their ongoing efforts to educate the public about the Flu, and promote habits designed to reduce the spread of infection this Winter, the Center for Disease Control has turned to some highly targeted ads — and we’re glad to be a part of the campaign!...
by Matthew Noll | Dec 3, 2009 | Billboard Advertising, Daily Updates, Featured, Traditional Media
When the Pennsylvania WIC (Women, Infants & Children) program wanted to reach their target audience in lower income areas across the entire state to promote healthier dietary choices and greater partnership, they tapped Douglas Gould & Company, a NY-based...
by Matthew Noll | Nov 3, 2009 | Daily Updates, Featured, Lifestyle media, Mall Advertising
When Nationwide Insurance needed to find a cost-effective solution for reaching a large cross section of consumers in a number of diverse cities, we found an out of home solution that would work across all of their markets and demos throughout the country — reaching...
by Matthew Noll | Oct 19, 2009 | Commuter Rail & Subway, Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Traditional Media, Transit Shelters, Wrapped Vehicles
When Roche wanted to make sure they had a big presence at the ACR convention in Philadelphia they turned to EMC for the full palette of outdoor media to dominate the event, and reach attendees at multiple locations during their stay. Airport Dioramas and Branded...
by Matthew Noll | Oct 12, 2009 | Daily Updates, Event Marketing, Featured, Segway Advertising
For the 2009 “Making Strides Against Breast Cancer of Philadelphia” walk, sponsored by the American Cancer Society, the Siemens Medical Team fielded a pair of Segways to help generate buzz. Here are some great shots from the event which started at the Art...
by Matthew Noll | Oct 6, 2009 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising, Street Teams
At a time when healthcare is dominating the news, and many people are feeling concerned and apprehensive, Mercy Hospital wanted to extend a helping hand to the people of Sacramento to assist them in navigating the confusing process of Open Enrollment. They turned to...
by Matthew Noll | Sep 3, 2009 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams, Wrapped Vehicles
When Hansen’s Natural Soda wanted to promote their “Hansen’s Loves San Francisco” Online Photo Contest, while also exposing Bay Area residents to their brand, they turned to EMC for some fun and exciting guerrilla out of home to make a big...
by Matthew Noll | Aug 17, 2009 | Daily Updates, Event Marketing, Featured, Non-traditional Media
One great way to reach audiences at large events is with mobile out of home media – and that’s just what Boost Mobile did at two major events in downtown Chicago this summer, using these cool looking bike taxis. The first event was the famous...
by Matthew Noll | Aug 10, 2009 | Billboard Advertising, Daily Updates, Featured, Gas Station Advertising, Lifestyle media, Truckside Advertising
When Jiffy Lube needed to increase awareness for over 25 locations across a large geographic area in the Pacific Northwest they turned to the EMC for a comprehensive out of home campaign that would reach their audience at multiple touch points in their day. Carefully...
