by Matthew Noll | Sep 20, 2013 | Daily Updates, Featured, Non-traditional Media, Traditional Media, Transit Shelters, Wrapped Vehicles
One of the most powerful aspects of outdoor advertising is that it frequently offers multiple media platforms within the same physical environment. This is particularly true in urban settings where a wide variety of out of home options may be present. Savvy brands...
by Matthew Noll | Jul 31, 2013 | Billboard Advertising, Commuter Rail & Subway, Daily Updates, Featured, Traditional Media, Transit Shelters
Out of home media excels at reaching an audience at multiple touchpoints during their daily life. With strategic media choices, advertisers can selectively target their audience and use multiple media formats to intercept them at various locations. That’s just what...
by Matthew Noll | Oct 19, 2009 | Commuter Rail & Subway, Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Traditional Media, Transit Shelters, Wrapped Vehicles
When Roche wanted to make sure they had a big presence at the ACR convention in Philadelphia they turned to EMC for the full palette of outdoor media to dominate the event, and reach attendees at multiple locations during their stay. Airport Dioramas and Branded...
by Matthew Noll | Jul 16, 2009 | Daily Updates, Featured, Traditional Media, Transit Shelters
Summer’s here and the time is right for . . . Transit Shelter advertising! When the Trump Plaza in Atlantic City wanted to reach out to potential guests at the beginning of their big summer travel season they turned to EMC to coordinate a large scale campaign of...
by Matthew Noll | Mar 9, 2009 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Gas Station Advertising, Guerrilla Marketing, Lifestyle media, Mall Advertising, Mobile Billboards, Non-traditional Media, Traditional Media, Transit Shelters, Truckside Advertising, Wrapped Vehicles
When Boost Mobile needed to amplify their presence in key markets throughout the U.S. they turned to EMC to tap into the power of outdoor. Boost’s target area was over 20 markets, as diverse as Flint MI, Boston MA, Nashville TN and Miami FL — each bringing its...
by Matthew Noll | Jan 19, 2009 | Billboard Advertising, Daily Updates, Featured, Traditional Media, Transit Shelters
We sincerely apologize for getting the Subway “five-dollar-foot-long” song stuck in everyone’s head (you have to admit – it’s a really catchy jingle) but we couldn’t pass up the opportunity to write about this outdoor advertising...
